Clicks through occur when people click on a link on your Theme-Based Content Site and leave it. (They don’t actually leave since you pop open a new window for them!) We should actually call them “clicks out” -- but since the industry is used to “click through,” we're stuck with that term!
Clicks through earn you income. Why? Well, it all depends where those clicks through are going...• affiliate programs -- a percentage of those turn into sales or leads (or whatever action your merchant-partner pays for)
• your own online store -- a percentage will buy, yielding you a profit
• your “order page” that sells your e-book or software that you’ve developed, or that leads to
• the contact page to sell your services
To maximize clicks through, of course, you know that you must create high-value content that OVERdelivers what your visitors were looking for. Blending “in context” text links (along with a PREsell of your service, of course), into your copy gets the click through.
Once you’ve done that, of course, you need a way to know what’s “getting the click”... and what’s not! And that’s where Click Through Analysis comes into play.
In order to do Click through Analysis, you convert your regular OUT-pointing links (i.e., links to your merchant-partners, or your online store) into special tracking links. When your visitor clicks on such a link, she first goes to a computer program that records the click, and where it came from. Then the program sends the visitor to the income-building site that you had specified. Click Through Analysis yields the following...
• total clicks through for all your on-site links, as well as for each on-site link (i.e., on a link-by-link basis)• “first-time vs. repeat” clicks through, for the total of all clicks through on all your on-site links, and also on a link-by-link basis. In other words, has the person who is clicking on a link clicked on it before?
• and, of course, the clicks divided by the page views, which gives you your “Click Through Rate” for all your links as a group, and also on a link-by-link basis.Excellent Click Through Analysis would even slice and dice your information like this...
1) It would present you with link-by-link data, broken down for every page that each link appears upon. In other words, if Link A appears on Pages 1, 2, and 3, it shows you how Link A performed on each of those pages.
2) It would present you page-by-page data, broken down with the performance of every link on each page. In other words, if Page 1 contains Links A, B, and C, it shows you how each of those links performed on that page.
And perfect Click Through Analysis would give you all this data for any time span that you request!Bottom line?...
With Click Through Analysis, you have an exact success rate of every single onsite link. And that, dear reader, measures income... your money.
You’ll know exactly what people are clicking upon... and what they are not. From there it’s just a question of building upon your successes and fixing your weaknesses...
... which maximizes your income.Click Through Analysis is as critical for your Theme-Based Content Site as Click IN Analysis. Again, existing services are very expensive. And none give the degree of information that I have outlined for the perfect Click Through Analysis.
Here are your best two options. They may sound familiar... 1) If you have some tech skills or if you employ someone who does, use our Ultimate Link Tracker. It’s free when you join our 5 Pillar Program...
http://affiliates.sitesell.com/(Once again, consider it a complimentary graduation gift.)
Cost? Included in Site Build It!, which itself costs less than services that offer just the click analysis! And, best of all, it all happens automatically, behind the scenes, as you build your site!
The analysis is totally integrated with Site Build It!’s site-building tools. All you have to do is click your mouse to get the reports.http://buildit.sitesell.com/
POWER USER TIP: Want perfect tracking of how effective your e-zine ad is? Combine Click IN Analysis and Click Through Analysis!Do this...
1) Place an ad in an e-zine, or bid on keywords from a Pay-Per-Click. The link goes to a page on your site that receives clicks only from this ad. It can be a simple duplicate of one of your site’s pre-existing pages. But it should not receive links from anywhere else, including even from your own site.
2) On that page, create new tracker links to your affiliate programs, your newsletter-subscription page, or your “service-selling page”. These links must be unique for this ad. You should not use these tracker links anywhere else.
3) Now your Click IN Analysis can track both the IN-pointing traffic and your Click Through Analysis can see how many of those folks coming IN actually go to your income-generating programs (or your subscription page, or your service-selling page, etc.).
You’ll know exactly and you will be able to say...“This e-zine ad on this day (or this pay-per-click listing) brought in this many visitors of which this many clicked on...
i) a link to this and that merchant.Since you know the Conversion Rate for each of your options, you know whether it makes sense to keep advertising, or to find more targeted e-zines (or more targeted keywords on the Pay-Per-Clicks).
This technique works for e-zine ads, opt-in mailings, and article submissions that direct readers to your Theme-Based Content Site. And it can be very helpful to test the cost-effectiveness of the Pay-Per-Click Search Engines
As I said, though, this requires a fair degree of savvy and some work. Definitely for power users only. And, if it’s more appropriate to send readers directly to your merchants (instead of a page on your site), then this extra stop would not be a good idea.
Bottom line for DAY 10?... Know your visitors -- they are the heart of your business -- by following traffic stats. And tracking links in and out is the key to maximizing income while getting the most return from all your traffic-building expenses.
Please complete your DAY 10 Goal-of-the-DAY, and take note of your Ongoing Goal…
Ongoing Goal... Create one off-site promotion with special tracking links per week (or whatever fits for you). Review traffic stats, and do both Click IN and Click Through Analysis regularly. Watch for trends. Build on your successes and either drop or improve what does not work.
We’re off to the next DAY. Wait! There is no next DAY! You are at the end of your masters course. Bring on the wrap-up!…