by Jay Deragon
Many businesses jump into social media without knowing what they want to do, where they should do it, who do they want to reach, how will they reach them and why the market may choose to engage with them. Instead too many businesses simply look at social technology as just another channel to “push” out offerings hoping they will catch a few transaction. The market fails to recognize that 96% of all online advertising doesn’t get the audiences attention and thus no engagement is...