Social Media Marketing Secrets for Online Business by Jon Rognerud - HTML preview

SOCIAL MEDIA BUSINESS SECRETS REVEALED

NOVEMBER 2009 – Jon Rognerud

Columnist, Entrepreneur Magazine

 

(Edited by: Nanc T Smith, Social Media Editor)

 

More Information & Downloads:http://www.socialmediayeah.com

 

TABLE OF CONTENTS (LIMITED)

 

Why should you care about Social Media Marketing? ...............................................................................7

 

Internet 2004 vs. Internet 2009: The Static Web Evolves into an Interactive Web ...................................8

 

The Dynamics for Internet Usage in 2004....................................................................................................9

 

The (Social) Dynamics for Internet Usage in 2009.......................................................................................9

 

How Do We Define Social Media Marketing? ...........................................................................................12

 

Web 2.0 and Social Media Marketing: User Contributions and Control .................................................14

 

Getting Started on the Social Media (Tracking) Frontier ..........................................................................18

 

Social Media Metrics ..................................................................................................................................19

 

Creating an Authority Presence Online: What it is and How to achieve it...............................................22

 

Social Media Marketing, Authority Presence and SEO .............................................................................23

 

What is Authority? ....................................................................................................................................25

 

What are the Characteristics of Experts? ..................................................................................................26

 

What’s the Big Deal about Authority – Who Cares Anyway? ..............................................................30

 

How Can You Become an Authority?.........................................................................................................31

 

Authority Development Strategies: Tools of the Trade ............................................................................33

 

Web 2.0 Components and Tools ................................................................................................................35

 

Web 2.0 and Social Media Marketing........................................................................................................36

 

Brand Awareness and Social Media Marketing.........................................................................................37

 

Credibility and Trust: The Big Picture of Authority ...................................................................................39

 

The Making of a Social Media Marketing Campaign.................................................................................41

 

What Makes a Viable Social Network?......................................................................................................42

 

How Industries can use Social Media Marketing ......................................................................................44 Industry Social Network Examples.............................................................................................................45

 

Occupational Social Network Examples ....................................................................................................46

 

Appreciating the Power of Social Media in Other Industries ...................... Error! Bookmark not defined.
Why should the Finance Industry Care About Social Media? ...................... Error! Bookmark not defined.
The Many Faces of Social Media in Finance ................................................. Error! Bookmark not defined.
Social Media is All About People................................................................... Error! Bookmark not defined.
How Companies Can Utilize the People Power of Social Media.................. Error! Bookmark not defined.
Important Focal Points in Social Media Marketing ...................................... Error! Bookmark not defined.
How can the Finance Industry Realize ROI (Return on Investment)?.......... Error! Bookmark not defined.
What Does It Take To Create A Successful Social Network Blog?................ Error! Bookmark not defined.
Focus On the Subject Matter Expert Market................................................ Error! Bookmark not defined.
Social Media Marketing Best Practices......................................................... Error! Bookmark not defined.
A Digital Money Web Quest.......................................................................... Error! Bookmark not defined.
Stimulating “Very Serious” Visitor Traffic and Search Engines Rankings .... Error! Bookmark not defined.
The Bottom Line Value of Using Web 2.0 And Social Media........................ Error! Bookmark not defined.
The Making of a Web 2.0 Blog Post .............................................................. Error! Bookmark not defined.
Pump Up the Magnet Power Of Your Blog With Plugins ............................. Error! Bookmark not defined.
Know Your Website Visitors.......................................................................... Error! Bookmark not defined.
Powerful Web 2.0 Content Research Steps .................................................. Error! Bookmark not defined.
Content Partnerships..................................................................................... Error! Bookmark not defined.
Capitalize On the Power Of The Link ............................................................ Error! Bookmark not defined.
Link Building to Authority Sites – Leveraging Social Media ......................... Error! Bookmark not defined.
Content Is Still King........................................................................................ Error! Bookmark not defined.
Social Media Marketing Versus Advertising................................................. Error! Bookmark not defined.
Reference Sites .............................................................................................. Error! Bookmark not defined.
Almost Done – Just Consider These Statistical Facts.................................... Error! Bookmark not defined.
Final Thoughts – Conclusion and the Future ................................................ Error! Bookmark not defined.
Thanks for Reading: Next Steps & Feedback ................................................ Error! Bookmark not defined.
GLOSSARY OF SOCIAL MEDIA MARKETING TERMS.................................... Error! Bookmark not defined.

 

Authority Website/Website Authority ..................................................... Error! Bookmark not defined.

 

Blogosphere............................................................................................ Error! Bookmark not defined.

 

Vertical Market/Cultural/Self-Expression................................................. Error! Bookmark not defined.

 

Dynamic Web Page ................................................................................. Error! Bookmark not defined.

 

Interactive Media.................................................................................... Error! Bookmark not defined.

 

“Live Person” Application ........................................................................ Error! Bookmark not defined.

 

Social Bookmarking ................................................................................. Error! Bookmark not defined.

 

Social Media ........................................................................................... Error! Bookmark not defined.

 

Social Media Marketing........................................................................... Error! Bookmark not defined.

 

Social Media Metrics ............................................................................... Error! Bookmark not defined.

 

Social Network/Networking .................................................................... Error! Bookmark not defined.

 

Static Web Page ...................................................................................... Error! Bookmark not defined.

 

Subject Matter Expert (SME).................................................................... Error! Bookmark not defined.

 

User Generated/Contributed Content...................................................... Error! Bookmark not defined.

 

Web 2.0 .................................................................................................. Error! Bookmark not defined.

 

Wordpress .............................................................................................. Error! Bookmark not defined. About Jon Rognerud

 

Twitter: http://www.twitter.com/jonrognerud Facebook:http://www.facebook.com/jonrognerud LinkedIn:http://www.linkedin.com/in/jrognerud

Sign up for a FREE e-course on Social Media Marketing: http://www.jonrognerud.com/social-media-systems/

 

Buyanother eBook or refer to a friend if you’d like: http://www.socialmediayeah.com

 

The Popular Search Engine Optimization (SEO) Book:

 

http://www.amazon.com/Ultimate-Guide-Search-EngineOptimization/dp/159918169X

 

In bookstores now!
About Nanc T. Smith

 

Nanc is passionate about social media, conservation of marine ecosystem, animal advocacy, and sunshine. As a new-age social media consultant, Nanc is a good observationist, whether it is a corporate group, an individual or an event and makes observations based on integrity, respect, and humor.
Twitter: http://twitter.com/Karmatical
Facebook:http://www.facebook.com/nanc.smith
LinkedIn:http://www.linkedin.com/in/nanctsmith

(THIS PAGE LEFT INTENTIONALLY BLANK) INTRODUCTION
PLEASE NOTE: You’ll find more information at the end of this document.
Why should you care about Social Media Marketing?

Did I hear an excited “Social Media – Yeah!” from you? Or, like so many business owners and corporate executives, maybe it’s more like “Social Media, Huh?”, or “Social Media, Yeah?” – With a BIG question mark, and hesitation at the end? Read this book, and this will all begin to change for you, and move into a positive change for you and your business.

If you listened to introduction video at http://www.socialmediayeah.com – you’ll know what I’m talking about. I will hopefully get you to see the light or at least things in a different way - and turn to the positive, results driven side of the spectrum.

The overwhelming response to the Internet as a commercial vehicle was unexpected by many in 2004 especially after the “dot com bubble” burst. From 2000 to 2001, there were many proponents of ecommerce who believed people would like its advantages, but even the most optimistic of the group has been overwhelmed by the impact on e-commerce profits as a result of social media marketing.

Social media marketing is the art and science of building relationships throughout every phase of the business cycle. Today’s businesses are moving in droves to learn how social media marketing works. This guide is meant for you to use to determine your company’s social media marketing dialogue. The goal is to present you with the tools, resources and information that supports your own goals and applies to your niche.

(Courtesy Gravitysummit.com)

 

Internet 2004 vs. Internet 2009: The Static Web Evolves into an Interactive Web

 

When you review the history of the Internet specifically in terms of commercial activity, the statistics are mind-boggling:

Number of Users¹
2004: 812 Million
2009: 1 Billion Search Engine Marketing Revenue² 2004: $4 Billion
2009: $10 Billion

In the research paper, “ The State of Search Engine Marketing 2004,” the findings regarding the growth of commercial activity on the Internet sent shock waves through the business world. Although these figures related only to advertisers in the United States and Canada, in 2004 these two countries invested $4.087 billion dollars in search marketing programs.

The major players had yet to accept this new reality, but the e-commerce figures could not be denied. Internet e-commerce could no longer be considered a vehicle only of use to entrepreneurs and small companies. From 2005 to 2008, the landscape of Internet search engines became more populated with large, well established brands such as Tiffany & Company, Harley Davidson, General Motors, Wal-Mart and the New York Times Corporation.

¹Statistics provided by http://www.internetworldstats.com
²Statistics provided by http://www.sempo.org

 

The Dynamics for Internet Usage in 2004

 

One Way Communication