Part 2
Finding a Profitable Niche
There are only three markets that exist on the web and they are:
Wealth
Health
Lifestyle
Your web business will be within one of these markets.
Within each of these markets are smaller markets called niches.
Because a ‘market’ is just too big to position yourself in – you will need to get into a more specific area of that market. This specific area is called a niche.
Let’s take for example - somebody asks you what you do for a living and you turn to them and say, “I’m in the Health market.”
The person who asked you the question more than likely will appear confused by your answer.
Why? – Because you need a more specific area of the Health market to give a better answer - such as – “I’m in the Losing Weight market” or, “I’m in the Eating Healthy market” or, “I’m in the Migraine Headache market”.
Do you see what I mean here?
So let’s continue…
What is a Niche Anyway…?
What we are going to do next is research a list of profitable niches.
Doing this will help give you ideas of what subject matter – your specific area – your niche - that you would like your website to be about.
You will then need to find a super niche which will be the subject matter of your free gift. You will understand this in a moment.
When you see how easy this really is - it will only take you about ten minutes or so of your time to do.
If you have no idea of what you want your niche to be – that’s okay. You soon will.
And don’t worry if you know nothing about the subject matter at this point.
That comes later.
Alright then - let’s keep moving forward…
In fact – finding a profitable niche is a necessary step that many people do not do.
They create a website first without even doing profitable niche research first.
Their website then makes no money.
Also - there are those that start out with a product first and this is where many make their mistake.
Doing profitable niche research is vitally important for your web business.
And making money online requires certain steps that you need to take. You have to go through this in a systematic step by step way in order for it to work. The money comes last.
What you are doing here is providing yourself a road map to your destination.
Making money online is your end destination. You have to know where you are going first – what steps to take and what it is you are doing before reaching that destination.
Remember – starting an online web business is a step by step systematic process.
If you miss a step – you will find yourself lost, frustrated and constantly struggling to getting your business off to a good start.
Let’s begin with those sources…
Source #1:
Dummies.com
An online business is all about supply and demand – as is an offline business.
The theory of supply and demand has been around since the beginning of time and is the cornerstone of any business.
If you can discover a high demand for something and then supply it – then you will do well online.
Some of those “things” for example can be a product, or a service, or information or software.
So what we are going to do now is…
Are you ready?
Let’s go to www.dummies.com now.
On the main page - you will see the “Shop for Books & More” link at the top right of the page. Click on that link.
You will then be brought to the store page with a list of categories on the left hand side of the page.
Okay - now…
All these different categories have niches within them.
Let’s take the Pets category for an example.
At the time of this writing - when you click on the Pets category – you will see a list of niches within that category – Birds, Cats, Dogs, General and Horses.
Do any of these grab your interest? Write it down on your list.
Go through all the different categories and look through their niches to see if something grabs your interest or kind of jumps out at you.
If it does – write it down on your list.
It doesn’t matter if you don’t know anything about the subject matter. We will get to that later on.
Okay – now…
With each niche subject matter you choose – click on that subject matter and look further inside.
In the various books that are listed - have a look at the chapter titles and write down under your super niche column a title subject that grabs your interest.
We will get to that in a bit. For now – just write down the ones you find.
For example:
If you find a niche in the Health Market that pertains to “Losing Weight” – you would write down “Losing weight” under your niche column.
You then would look inside the “Losing Weight” book and look to see what chapter titles are listed under the chapter contents page.
Let’s take for example that there is a titled chapter that reads, “Losing Weight and eating Healthy.”
Write this down in your super niche column.
This will be a potential title for the free gift you will be giving away.
So your list would look something like this…
Do you see and understand where I’m going with this?
Let me tell you what I did when I first started out learning this skill.
I had three different pieces of paper. Each one had the name of a Market written at the top - Health, Wealth and Lifestyle.
On one piece of paper - I had Health written on it – I wrote down a niche I chose within the Health market (Losing Weight) then – I wrote down on the same piece of paper – my super niche (Losing Weight and Eating Healthy).
On my second piece of paper - I had Wealth written on it – I wrote down a niche I chose in the Wealth market (Internet Marketing) then – I wrote down on the same piece of paper – my super niche (Your First Website).
On the third piece of paper – I had Lifestyle written on it – I wrote down a niche I chose in the Lifestyle market (Self Improvement) then – I wrote down on that same piece of paper – my super niche (Tips for a Better You).
Is this all beginning to make a little sense now? Do you see and UNDERSTAND where we are going with this?
Whatever sources you go to – to find a profitable niche – you do the same with every one you go to in discovering your niche and super niche.
Okay – Let’s keep moving forward shall we…?
20 niches would even be better.
I know – I can hear you saying, “That’s an awful lot of niches to list!”
Well – not really because before you even started this – you had none let alone any idea of what niche you wanted to be in.
You at least now have a slew of niche ideas and more than likely will have the problem of not knowing which one to choose!
This is great!!
Are you at least starting to get excited yet…?!
Alright then – let’s keep going…!
Once you are done with Dummies.com – we will then go to another source I am going to reveal to you that will help you obtain more niche ideas.
Source #2:
EZINEARTICLES.com
Let’s go there now…
Go to www.ezinearticles.com
Okay – Let’s begin shall we…?
On the front main page of the ezinearticles website - you will see various categories listed there.
When you click on a category – you will see another new list of niches that are in that category.
Have a look through the categories and their niches to see what may interest you. When you find a niche – write it down on your list.
You may discover more than one under the same category.
Let’s look at an example…
Under the Health and Fitness category – you will see Headaches and Migraines. These are good niches. If they interest you – write them down.
Write down whatever strikes your fancy or interests you on your list.
You can then click on a particular niche and look at the different titles of articles that are listed. These will be possible super niches.
REMEMBER – You are only getting ideas for now. You are getting inspiration here.
There’s no right or wrong when doing this. Go through all the different categories until you have a good list of niches.
That’s it for discovering your niche(s) and super niche(s).
That was pretty easy wasn’t it? There are other places you can go but just for the sake of learning here – I only cover these two for now.
The nice thing about this is – it doesn’t take that much time to get your list of niches at all.
Okay - let’s now look at our list of ideas that we have written down for our super niche(s)…
You now should have at least a good 20 niches written down on your list- if you spent some time in dummies and ezinearticles.
For the sake of learning here let’s use the three examples I listed earlier in this eBook.
You can go ahead and use your own list to practice or even use them for real if you wish.
It will be the same process regardless of what super niche is used.
I have on my list:
Losing Weight and eating healthy
Your First Website
Tips For a Better You
Keep in mind here that some of your super niche titles may not be competitive enough.
This is the reason you must do this step of the process otherwise - if you don’t – you won’t know for sure if this will position you in front of the niche you want to get into and you may not make any money at all later on.
Furthermore - there may not be enough people searching for that specific subject matter.
Are you ready!?
Then let’s go to the Google Keyword Tool.
Go to Google search and type in “Google Keyword Tool” (without the quotation marks) then hit “Enter” on your keyboard.
You will be then be brought to a results page with a list of search results.
The Google Keyword Tool is usually always the first link in the search results. You want to click on that link.
It will read, “Keyword Tool – Google Adwords.” It will also show “Keyword Tool External” just after the URL link.
After clicking on the link – you will be brought to the Google Keyword Tool main page.
Now -
In the top text box – type your super niche title. This is also known as a keyword. Even though it is more than one word – it is still just one keyword.
Fill in the Capchia and click on “search”.
The Google Keyword Tool will then give you the results of how many people have searched for this specific keyword.
NOTE: You want to look under “global monthly searches” and you want the monthly searches to be no less than 3,000.
I am going to use my three examples from above.
I typed in – “losing weight and eating healthy”.
The Global Monthly Search shows - at the time of this writing – 3600.
This shows that the number is over 3000 so this is good and it could be used as a super niche title for my free gift that I’ll be giving away.
Let’s go to the next super niche example…
I will type in – “your first website” (without the quotation marks).
The global monthly searches for this keyword are 8100.
This is great! I have enough searches to make this a super niche title of the free gift I’ll be giving away.
Let’s do the third super niche example…
I typed in – “Tips for a better you”.
The global monthly searches for this keyword are only 880.
This will not be a good super niche title to have because there are less than 3000 people searching for this specific keyword or subject matter.
Therefore – this is not a good super niche to use.
Do you now see and understand how this process is done? It’s really very easy to do once you UNDERSTAND how to do it.
You know – many people make the mistake of not doing this step when they first try to start their own online business and they find themselves constantly struggling.
If you take each and every step – one step at a time – your online business will be just fine.
Like I’ve mentioned before – starting an online business is a process. There is a system to it. There are certain steps that you have to do first.
These steps are called skills. Skills are learn-able. Once you learn a skill – you never forget it!
It’s like learning how to ride a bike, learning how to cook, or learning how to drive. Once you know the skills – you never forget them.
The same principle applies to starting an online business. You have to learn the skills first.
So now that you have your niche(s) and super niche(s) – you can then move forward to the next step and that’s getting a domain name for your website.
Let’s go do that now.
Are you ready…?
