Strategic Marketing Process eBook

Book Description HTML

This 96-page guide defines a marketing process and delivers step-by-step instructions for 100s of marketing activities. It covers more than just traditional marketing and ties together all go-to-market business activities: competitive positioning, brand strategy, marketing planning, campaign management, social media, sales management and ROI. Using graphics, charts and short copy, the ebook covers how each subject fits into the process, best and worst-case scenarios and key steps to follow to incorporate it into your business.