Okay. Welcome everyone. This is our first official Tellman’s List Building Club list building Q&A call. Now, I have to tell you something about how this call works and how we’re going to do things. No. 1, No. 1 is you can ask any question whatsoever; any question whatsoever. If you need to ask me how to cancel, you can ask me how to cancel.
I’m just going to get that out there in the open. So you can ask obnoxious questions. You can ask intelligent questions. You can ask complete newbie beginner questions. You can ask extremely complex, high level questions.
This call is actually very, very, very self serving and I’m going to explain to you why. I want to know what you want to know so I can figure out the best information to put into Tellman’s List Building Club. Now, I know that a lot of you have; have been logging in. We currently have over 2,600 members. We have over 2,600 members and that’s very, very exciting.
Right now the cream of the crop is on the line. We have 131; 135 people on the line right now so; so I can’t wait to hear what you guys have to say. There are a couple of rules. There are a couple of rules is I want you to have your question written down on a piece of paper in front of you before you ask it. I want you to have your question written down on a piece of paper in front of you before you ask it and here’s why.
There are 100; oop, we’re up to 135 and I’m sure that number is climbing right now. Well over 100 people are listening to you and now we’re at 139 people are listening to you. And what we don’t want is you to ramble on about every single thing in your life. We want to know what your question is so we can answer it and move onto the next question. Okay?
Now, if you’ve logged in to Tellman’s List Building Club and I really hope that you have, you’ve seen all the articles that we have in there. You’ve seen all the audios that we have in there; audio clips on list building and you’ve gotten access to the step by step list building training. You’ve probably already gone through all the quick start videos. You’ve started seeing all the awesome stuff that we’ve packed in there for you. There’s more stuff in there on list building than you can get anywhere else period. We have 144 people on the line and the number is continuing to climb.
Now before we get started, how about Brian Edmondson? This guy is absolutely fantastic. He’s been creating all the videos for Tellman’s List Building Club. He’s a great friend of mine, absolutely brilliant individual and a camtasia whiz. So what we’re going to do, on the count of three, Brian is not on the line with us right now. He’s actually in the middle of creating another video for you guys right now.
He might be joining us later on on the call if I can get him to put; to pull himself away from camtasia for a moment. But, what we’re going to do is I’m going to go ahead and unmute the lines. And when I unmute the lines, I’d like everybody to yell and to scream and; and; and to give a big cheer for Brian Edmondson and the awesome work that he’s doing on all these great videos for you guys. So on the count of three; one, two, three.
[Callers screams, cheers and whistles]Tellman Knudson: All right, here we go. Awesome. Awesome. Thank you guys. That was absolutely fantastic. That was absolutely fantastic. I can’t wait for him to hear that.
All right so; so here’s how this works. Here’s how this works. On a very, very cool system here that we’ve set up for you, here’s how you ask a question. Now, it is going to be first come first serve and we do have 153 people on the line and the number is continuing to climb. Right now what I want you to do is if you have a; now you can only do this if you have a question written down on a piece of paper in front of you.
You can only do this if you have a question written down on a piece of paper in front of you and it has to be a clear question. It has to be clear. If it’s not, I’m going to interrupt you. I’m going to stop you. I’m either going to make you make it clear or get back in line. Okay?
So, we are first come first serve and there’s no question too simple, no question too complex. We can start at the very basics. We can go very complicated. If you don’t know how to log into the site, you can ask me and we’re going to walk you through it step by step. All right, we can _____ walk you through it step by step.
So, again just for anyone just joining us, we have a lot of folks on the line. This is Tellman Knudson. This is the Tellman’s List Building Club list building Q&A call. Okay?
You can ask questions about the site. You can ask questions about a particular aspect of something we’re doing within the site. You can ask questions about any of the audios, any of the articles, any of the videos that you’ve seen. You can ask specific questions about list building. You can; I mean but it’s all about list building and about the site.
So, what I’d like you to do is write down your question. This is first come first serve and I’m going to tell you how to raise your hand right now. The way you raise your hand; the way you raise your hand right now is you; what you do is you actually press 1, 1. You press 1, 1 on your phone. You press the number one twice in a row and what will happen is you will raise your hand and I will see your hand raised.
It’s going to be first come for; whoa! All right, we’ve got some hands raised. First come first serve and I’m going to go ahead and I’m going to go through and answer as many of these questions as fast as I possibly can. Okay? It is first come first serve and I’m going to go for as long as my breath will take me.
So, with that said, I’m going to call out your area code. I’m going to call out your area code and all I’d like you to do is give me your name and tell me what your question is. Actually your name and where you’re calling in from and tell me what your question is. That would be great. So 604 area code I’m putting you through first; 604.
Tom Burlington: Tom Burlington. My question is please explain the relationshipbetween an opt-in page like my first; your my first list page and a long sales page and the; my wish to have; include some giveaways or small dollar items to encourage an outcome of the sales page which is a large dollar item. It’s a _________ transformational tour worth $3,500.00.
Tellman Knudson: All right. Stop. Hold on. Hold on. Hold on. Try to clarify yourquestion a little bit because when you say explain the relationship, there are lots of relationships. What; what do you; what’s your; what; what; what about the relationship are you trying to solve?
Tom Burlington: I want to know how to include the giveaways which is an article; an audio interview with the wisdom guide or a small dollar item which would be a video; a DVD video. I want to know –Tellman Knudson: Ah.
Tom Burlington: Or whether it should be on the –
Tellman Knudson: Ah. Got it.
Tom Burlington: Sales page.
Tellman Knudson: Okay. Here; here’s a great and you’re using this to build your list oh course.
Tom Burlington: Using it; well, both to build the list and to lead to a telephone call to close the sale.
Tellman Knudson: Interesting. Well I; I thought you were going to drive them to a long copy sales page.
Tom Burlington: Yeah. Well off the sales page, you would get the; the interview and; and; and possibly a deposit.
Tellman Knudson: Okay. Here’s what –
[Crosstalk]
Tellman Knudson: I’d do, Tom. You said Tom –
Tom Burlington: Yeah.
Tellman Knudson: Burlington, right?
Tom Burlington: It is. Thank you.
Tellman Knudson: Okay. No. 1 Tom is; is the main thing you need to remember; the main thing you need to remember is nobody cares about the article. Nobody cares about the video or whatever. People care about the benefits that you’re giving them from the article or from the video. Okay?
Tom Burlington: Okay.Tellman Knudson: So it almost doesn’t matter what media style you deliver it in because hey, two or three years ago you wouldn’t have even been able to consider using video, right?
Tom Burlington: Yep.Tellman Knudson: So; but you would have still been able to find a way to deliver those same benefits. A couple of years from; before that you wouldn’t have been; even been able to consider doing audio.
Tom Burlington: Yeah.Tellman Knudson: You would have strictly done it in an article or an e-course. So people are opting in; but you could still get, you know, 50; 60 percent opt-in rates if you’re a halfway decent copywriter, right? So the main thing, Tom, that you want to do; No. 1 is on your squeeze page, you want to explain the benefits of what it is that you’re delivering to people and why it is that they want those benefits, right?
Tom Burlington: Yep.Tellman Knudson: Now, with that said, you’re asking a more technical question and I’m going to address that. Here’s what I would do, Tom. What I would do is; okay, now advanced are you? Do you want the simple version or the complicated version?
Tom Burlington: Give me the complicated version and I’ll figure it out somehow.Tellman Knudson: Great. What autoresponder are you using, Tom?
Tom Burlington: At the moment, Get Response but I’m uncomfortable with it.
Tellman Knudson: Okay. Well, whether you’re comfortable or uncomfortable, Get
Response is a reasonable solution. I have a Get Response count. It’s not my primary autoresponder that I recommend but you can use Get Response for sure. Okay? So here’s what –
Tom Burlington: Okay.Tellman Knudson: What you would do. People would opt-in to get your stuff, okay? You would; you would drive them directly to what; what; probably a double opt-in page that says hey, to confirm your subscription, go back to your e-mail and click on the link in the e-mail with the subject line, whatever your subject line is.
Tom Burlington: Yep.Tellman Knudson: Okay? That would be your thank you page. They click; now, there’s a reason for this and this is actually slightly different than what I explain in my first list and here’s why. Basically what’s going to end up happening is people are going to go and they’re going to double opt-into your list. So they’ll automatically get an e-mail. So after they opt-in, they’ll go straight back to their Inbox. They’ll go straight back to their Inbox –
Tom Burlington: Yep.Tellman Knudson: And they will look for that e-mail. They’ll click it and it says to
get your; you know your audio and your video and your list describing all those cool things, click on; click on this link right now. You click on the link right now and that brings them to the long copy sales page.
Tom Burlington: Okay. Right.Tellman Knudson: Okay. In the meantime while they’re reading the long copy sales page, their free bonuses are automatically delivered to them via email.
Tom Burlington: Okay.
Tellman Knudson: Through another e-mail that gives them a link to their download page. Okay?
Tom Burlington: Okay. Yep.
Tellman Knudson: Now here’s what I would do if I were you, Tom. I would not give them to them all at once. I’d spread –
Tom Burlington: Yes.
Tellman Knudson: If you have three bonuses, I would give those bonuses to them over three days.
Tom Burlington: Yep.
Tellman Knudson: And now it gives you an easy excuse for automated follow up.
Tom Burlington: Excellent.
Tellman Knudson: Now what are your three bonuses again?
Tom Burlington: A; an article describing; an article. Let’s leave it that –
Tellman Knudson: Yes.
Tom Burlington: An audio interview with the wisdom guide.
Tellman Knudson: Yep.
Tom Burlington: And a video; a nice video of ___________ Trail.
Tellman Knudson: Fantastic. And what happens at the end of the audio and what happens at the end of the video and what happens at the end of the article?
Tom Burlington: (Laughter) That’s; that’s what we have to do. (Laughter)
Tom Burlington: Well what I think happens is; is we do a; an irresistible offer. (Laughter)
Exact; okay, good. You’ve; good, good; good. So, exactly, right? Now you said that you’re doing one-on-one phone sales, right, to close a sale?
Tom Burlington: I think that’s the best way in this case or to offer; to schedule oneon-one phone sales with the people –Tellman Knudson: Yep.
Tom Burlington: Who are really interested.
Tellman Knudson: Great. Great. So here’s what you do. What you do is you get a toll free phone that people that can call for the free; for their free whatever it is.
Tom Burlington: Yep.Tellman Knudson: Is it a; is it a spiritual getaway? Is it a vacation?
Tom Burlington: Yeah. It’s a spiritual guided tour. Yeah. It’s a personal, spiritual transformational tour.
Tellman Knudson: Great. So; so what you do is you; you give them the 800 number to call in order to schedule their appointment for their; for their; for their 30 minute free spiritual development consultation.
Tom Burlington: Yep.
Tellman Knudson: Right?
Tom Burlington: Yep.
Tellman Knudson: I learned that one from Matt Bacak, brilliant guy by the way. _________.
[Crosstalk]
Tellman Knudson: From the formula.
Tom Burlington: Yeah.
Tellman Knudson: Yeah. Well, hey, Matt’s absolutely great. He; he’s one of my mentors. I; he’s a fantastic guy. Looks like you’re applying it in a great way but you’ve got it nailed, right? So you want people to opt-in. I mean what I would do, honestly, is I would have people opt-in initially for a teleseminar, right?
Tom Burlington: Okay. We could do that.Tellman Knudson: I mean you could have them opt-in for all sorts of stuff, right?
Tom Burlington: Yeah.
Tellman Knudson: And then; but the point is at the end of the article, the call to action is to call that 1-800 number to schedule their appointment.
Tom Burlington: Yep.
Tellman Knudson: Let me give you a little hint.
Tom Burlington: Yeah.
Tellman Knudson: One way that you can do that, if you don’t have live schedulers lined up yet.
Tom Burlington: Yep.
Tellman Knudson: You can use a service called Freedom Voice; freedomvoice.com.
Tom Burlington: Okay.
Tellman Knudson: And Freedom Voice will allow you to; it’s just a voice mailbox.
Tom Burlington: Yep.
Tellman Knudson: So you can say hey, go ahead and leave your name, your phone number, your e-mail address and the best time to give you a call back. We’ll call you back and get your appointment scheduled.
Tom Burlington: Okay.Tellman Knudson: Right? That way people can call 24/7 and knowing your schedulers –
Tom Burlington: Yep.
Tellman Knudson: Can call out and maybe that’s you to start, right?
[Crosstalk]
Tellman Knudson: I don't know how big your company is yet and –
[Crosstalk]
Tellman Knudson: And from there, you can turn around and then do your; your oneon-one phone consults and sale people on the package.
Tom Burlington: Right. Actually I’m doing this for a friend because he’s been very supportive of me. So really, my own business is in environmental matters so.
Tellman Knudson: Cool.
Tom Burlington: But –
Tellman Knudson: But it seems workable.
Tom Burlington: But this is a ____________.
[Crosstalk]
Tom Burlington: Yeah. Yeah. Yeah. This is wonderful.
Tellman Knudson: Does that make sense?
Tom Burlington: Yeah. This is; thank you so much.
Tellman Knudson: Great. So that will give you the double opt-in and then when they
click on the double opt-in link, you want to bring them straight to the long copy sales page. And whether the sales pages is to get a deposit or whether the sales page is to have them make the phone call or whether the sales page is to buy a front end product –
Tom Burlington: Yeah.Tellman Knudson: They do all those things. And then; and they; and then you’ll automatically e-mail them, you know, with the double opt-in either the first message that they’re going to get would, you know, bring them to a download page for maybe the article.
Tom Burlington: Yeah.
Tellman Knudson: The second one would be for the audio. Third one would be for the video. But be sure to check your e-mail tomorrow for the video, right? Be sure to check your e-mail –
Tom Burlington: Yeah.Tellman Knudson: Tomorrow for the audio.
Tom Burlington: Yeah.
Tellman Knudson: Right?
Tom Burlington: Perfect. Yep.
Tellman Knudson: Cool.
Tom Burlington: You’re really brilliant. (Laughter)
Tom Burlington: Thank you.
Tellman Knudson: I’m really good at applying strategies that work. I don’t know about brilliance.
Tom Burlington: Yes. (Laughter)
Tom Burlington: Thank you.
Tellman Knudson: All right. Okay. Next person up 781 area code; 781 area code. I’m going to go ahead and put you through right now.
Paul: Hi Tellman.
Tellman Knudson: Hi.
Paul: This is Paul in the Boston area. My question is and it’s going to be a little unusual for the rest of the things that are happening here. But, do you ever consider multi-level marketing programs?
Tellman Knudson: Interesting question. Well are you saying do I consider them personally or are you; are you saying as a list builder would; should one consider them?Paul: Well, both. But ______ how do you; how do you feel about them especially if you think that they’re; if you feel that there’s an excellent one available?
Tellman Knudson: As a general rule for me personally, where; where I’m at I; I have
joined a few in the past couple of years and because I focus all of my attention on list building, I immediately went up to be, you know, one of the top guys in whatever multi-level marketing program I; I’ve been involved with.
Paul: All right.Tellman Knudson: I personally; I’m not really that social of a guy. I; I live in Roe, Vermont for a reason and what I’ve found is that multi-level marketing, in my experience, maybe this isn’t the experience for everyone. But, for example, I; like I; Success University for example is set up a little bit differently but I’ve had great experiences with Success University and Matt Morris. But they’re the only multi-level marketing company that actually continually sends me checks and; and actually gives me that residual income through; that; that many multi-level marketing companies promise.
I’ve; I’ve put an extraordinary amount of time, effort and energy and force behind promoting other multi-level marketing companies in the past and got a big blast of money up front and; and then basically their systems weren’t effective enough to create; create duplication. And I personally don’t have that much interest in learning multi-level marketing though; though it certainly is a viable way to; to earn an extraordinary amount of money. I; I have many friends and colleagues who have done it. I’ve found that my efforts personally are; are better served focusing on building my list, building my relationship and my connection with my list and then I can promote whatever it is I decide to promote whether it’s my own product, an affiliate product or; or; or anything along those lines. And I’m able to do it with a lot less red tape and a lot less hassle than a lot of multi-level marketing companies have shown me in the past.
Paul: I found one that offers a VYP and cell phone and Z-card on the cell phone. And, I’m able to call all over the country and fact; in fact all over the world for $39.95 a month. And it’s helped out quite a bit in practically everything that I’m doing. It; if I’d been able to bring people on board into the program. And so it’s; it looks to me like it’s a great assist or dup or program that can run along easily with whatever else I’m doing.
Tellman Knudson: Okay.Paul: So, I’ve ____ like I say; what; well, like I was saying, if you find one that’s what you think is a good one to go with and when you have a list, to promote to your list along, you know and even on your Web site. Do you have any qualms about doing that?
Tellman Knudson: Qualms. Certainly not.Paul: Well –
Tellman Knudson: I mean hey, building a list that that the; see here’s where a lot of multi-level; I know there are probably a lot of people involved in at least one multi-level marketing program on the call right now. And one of the biggest things tha