- What About The Other People -
If you're wondering at this point about the other people on your list, don't worry, they're completely neutral.
Then you sent some article about "Picking the right color roses" but they haven't had time to read it, but they'll get around to it.
On a scale of 1 to 10
1= hate and 10 = love they are neutral or 5.
They don't hate you nor do they love you yet.
You haven't done what your competition has done
Buy Here! - Buy Now! - Buy Today! - Bombardment
As long as you keep providing your fan base with a value, they will always at least be neutral and that's more than you can say for your competition.
The more value you offer, the further trust you build and that will move them up to the scale to your goal of 10!
Your goal is to build a loyal trusting fan base through goodwill