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Imagine you're at a coffee shop, and you're sitting across the table from your customer.
You need to dig deep, I mean to find out who this person is, all the way to how much they even make.
Here's a worksheet to help get a crystal clear vision of them.
First let's get clear on the basics, find out the obvious, such as:
Now you're going to start going deeper, you're going to find out
What they:
What:
You should know as much about your future client,
as you know about a really close friend or relative.