Sometimes the best way to get a lifetime customer is by giving away something for free.
Remember that the free item must be something of value.
Everything you associate with your business, whether through a partnership with another marketer or a free item on your website, must be of the highest quality. Customers will know instantly whether you send them "free" report that is basically worthless, and that's the opinion they'll have of your company.
Be equally careful about the quality of your partners. If you decide to run a joint venture with other Internet marketers, one of the best ways to do this is by having a giveaway event during which each marketer offers something for free in exchange for traffic to his website.
Everything you associate with your business must be of the highest quality.
Remember that people come to the Internet for information, so a good way to build your business is by offering valuable content in an e-course that provides several messages over a period of time, such as a week or month. Free courses centered on a series responder messages are a great way to build a list, but of auto- you must make sure – as always – to deliver on your potential customers expectations. The content must be of high quality. Customers will expect that you will offer information about products that you have to sell, but you must be careful not to bombard them with sales messages. They signed up for content, and to keep up your side of the bargain, you must give them the content they requested. It's all about building your reputation as an Internet marketer of integrity, and anything you can do to increase their exposure to you will most likely secure their loyalty for a long time into the future.
In addition to free reports and e-courses, there are lots of things you can give away: podcasts, webinars, video seminars, website critiques, free samples of physical products, etc. You’re limited only by your imagination; as long as you make sure that the giveaway item complements your business and provides actual value to your potential customer.