Lesson #7 ​ "How To Convince Your Visitor It's A Good  Idea To Sign up"

In Lesson #3 you set up your Mailchimp account and linked it to your website so your visitors could take the option to join your email list.

That's great, but it doesn't stop there. Far from it in fact.

Here, we are going to examine how you can convince them that it's a good idea to get on board with you.

What's In It For Me?

Your visitors want to know that there is something in it for them. We al do. You see we are a selfish lot, and every decision we make is because we think we will feel good, or avoid feeling bad, as a result of that decision.

We may have other people's interests in mind, but only because we think we will feel better as a result of helping the other.

I certainly know that by giving you guys the information that you need will make me feel good. And I know that at some point in the future if you guys decide to purchase an educational product from me I'll definitely feel good.

So yes, everyone wants to feel good and avoid feeling bad.

If someone sees your optin form on your website and they think the offer is good enough, and low risk then they'll likely opt in.

If they think it's a bad deal for them then they'll move on.

So your job is to convince them it's a good idea to join your list.

So How Do You Convince Them?

Simply putting the default ​ "Join My Email List For Updates" ​ as a title on a sidebar widget signup form is not compelling enough. In fact it's total y lame. (Sorry to break that to ya dude).

Offer them something they will value such as;

1. A free one page PDF guide

2. An free eBook

3. A free video tutorial

4. A free case study

5. An industry report

6. A Software trial

Or some other item of value that satisfies their need.

It really goes back to Lesson #1 of the course where I asked you guys to get to know your ideal customer. You did complete Lesson #1 right? Didn't you?

OK, lets assume you did. If you know them inside out then you know what they fear and what they love.

So give them something they'll love!

Here's and example;

You're a professional photographer. You specialise in new born baby shots and you promote yourself online via your blog and sell your photos online too.

You've decided that it might be a good idea to create an ebook detailing how to get best results from baby photography that you can sell online to beginners and amateurs for a few bucks.

This is all good, but you also want to build a list of potential students for your evening classes in the city. you'll do it by creating a smaller ebook with less detail and make that available for free.

It should still provide value but will have less detail about your process. you'll include more focus on say, the type of equipment to use, rather than instructions on how to use it.

Are you with me so far?

You are using your skills and expertise to teach, and in the process you are establishing yourself as an industry expert.

Even if some of the people who find you are not interested in learning about photography, they will see that you know you stuff and will be quite likely to engage with you.

You could also offer these visitors a different free digital product like ​ "The 50 Cutest Baby Photos  I've Ever Taken" ​ in an eBook form.

You've Got To Think A Little Left Field

So what do you do if you are a plumber, or a builder, or a roofer?

Well , here's a few ideas....

1. There's mil ions of DIY enthusiasts out there just begging for experts like you to show them how to instal a sink, or build a wall . Create a video series showing them step by step how to do it.

2. Create an ebook with images and step by step instructions that they can get in exchange for their email address.

3. Get a couple other tradesmen like you to form a co­operative and promote yourselves online like this. Run evenings and invite local people to join you.

4. Create DIY courses and train lay­people to do what you do. Have people register online, gather their email addresses and you can begin to market your building services to them.

I bet you there's no tradesmen doing this type of thing. You could take over most of the work in your locality by setting this type of thing up. Everyone would know you and come to you.

So you see you must provide value to your potential customers before they'll become customers. Become a teacher and share your knowledge both freely and for a fee.

Get people to sign up for your free stuff and make your free stuff so valuable, so good, that when it comes to offering them a product for a fee, they'll gladly consider buying.

Persuade your visitors that you're a good egg and that your information is good too. Build your list this way and it will grow steadily for you, helping you build your business.

In The Next Lesson...

In the next lesson we're gonna take a look at how to keep the door open with your customers by continually offering great evergreen problem solving content using the AutoResponder.