The Confidential 6 Million Dollar Report by Richard Payne - HTML preview

Small Business Marketing Magic!

How To Use Little–Known, Advertising and Selling Secrets Your Accountant, Advertising Agency, or Sales Manager, Can't Tell You! “No More Cold Prospecting, Wasted Advertising, Begging For Referrals, Waiting For The Phone To Ring Or People To Come In! End The Stress INSTANTLY!

Discover How To Get INSTANT Results And Profits Using The Most Successful, Proven And Guaranteed Marketing System Ever Revealed! Read This Report, And You'll Discover Incredibly Simple Ways To Get All Of Your Prospects To Come To You…And Your Customers To Come Back To Buy From You Over And Over Again!

Dear Friend:

The other day you requested information about how to instantly Explode Your Income Using Our ‘Small Business Marketing Magic Advertising’ Method! If you’re tired of your advertising dollars being wasted on marketing that doesn’t make money INSTANTLY, the answer to your prayers is finally here! It‘s called, “101 Secrets To A Six Figure Income…How To Get More Customers, Clients Or Patients In A Month Than You Now Get All Year!”

Please read this report all the way through as it could easily be the most important information you’ve read in a long time! After all, with all the craziness in the economy, what could be more critical to your business than knowing how to use advertising that actually brings in a flood of customers and profits— instantly?

Discover How To Double Or Even Triple Your Profits By Using The Best Kept Secret Of Marketing…A Secret Not One In A
Thousand Business Owners Knows About! Our Remarkable Advertising Lessons Allow You To Easily And Quickly Use The
Little Understood Psychology Of Human Behavior To Create INSTANT PROFITS Hidden In Your Business!

Let’s be honest. The sad truth is that most business owners struggle to make money… when making piles of obscene, but perfectly legal and ethical profits can be as easy as falling off a log! It’s a shame that so many hard working business owners leave a mountain of profits hidden, buried deep within their businesses, because they don’t understand the real forces behind human psychology and behavior. You follow the conventional path that you’ve been led down and wonder why your sales and profits are so much less than they could, and should be.

What Makes Some Advertising Work…And Others Suck?

See, people are motivated to make buying decisions by the brain’s internal communication system. Some things you see being advertised force you to ignore them with great vigor. Yet other ads cause you to want to buy, NOW! What’s the difference?

Why do some advertising and selling messages create an irresistible buying urge, and others create absolutely no interest? Why do some sales pitches turn you off, and others excite you? Why do you buy some items based on price…and others based on quality, regardless of price?

Well, the answer to these questions is simple. The ads that work, flow within the already existing behavior code of the human mind. The ads that suck fall outside of the basic nature born within all of us. If this sounds like pure common sense, you’re right. But, as sensible as it sounds, it’s almost impossible to find anyone who can show you how to tap into the brain’s buying code. That is…until now.

Missing Link Revealed! The Mental Code That Causes Buying Decisions Finally Cracked!

 

Many people say I am the nation’s leading, plain talking expert in human psychology as it relates to buying decisions.

As I say so often, “It simply amazes me how many business owners feel frustrated, working their butts off, only to make a living instead of a fortune. Why should anyone own a business if they aren’t going to make a fortune? If you want to make a living, there’s easier ways to do it than from sweating, living, breathing and drinking the details of your business. If you want to achieve superior results and profits…you just have to have the key to the code of human buying behavior. You have to have the missing link of selling, to uncover maximum profits with minimum effort!”

The pile of crap being passed off as “marketing” and “selling” instruction and advice is a joke. It causes you to promote what YOU want people to want…instead of what they ALREADY want from the programmed code contained in their brains! If you want to make ridiculously large profits as easy, quickly and cheaply as possible, you just have to have the key to this code shown to you!

$25,000,000 In Sales Of High Priced Products Sold From A 412 Sq. Foot Room Over A Garage!

Perhaps you’ve heard of me. You may have seen my infomercials, read my books or articles written about me, attended my Boot-camps or heard me being interviewed. You may have heard how I took a failing business, deeply buried under the crushing weight of a hundred grand in credit card debt….and turned it into an enterprise that sold more than $25,000,000.00 worth of very high priced products strictly through direct mail, from a tiny room over my garage.

I’m the guy who sells $6,000.00 sets of golf clubs, sight unseen, through a 24-page direct mail sales letter with no pictures or endorsements from golf pros! I’ve sold millions of dollars of expensive training courses costing as much as ten times more than competitive products! I’m the guy who’s taught dozens of specialists in various industries how to sell direct marketing training to the professionals in those industries.

My model for direct marketing has been the inspiration for some of the greatest success stories out there today. I have learned at the foot of the masters like Dan Kennedy…and gone on to develop a whole new way of showing folks how to duplicate my success for themselves. I have taught over 13,400 business owners the art of what I call “Emotional Response Direct Marketing And Selling.”

Discover How Natural Human Psychology And Behavior Will Make You Much Richer Than You Are Now…While Working Less And Having More Fun!

Here’s the deal. I’ve consolidated my businesses and have some extra inventory I’d be willing to sell at ridiculously low prices as long as they last. Once these specially priced, best selling programs are gone, however, they’re gone. Waiting is not a good thing to do here. Why? Because my insight and simple way of showing you how to become an expert in the science of buying psychology simply isn’t available anywhere else! You simply must take advantage of this limited time offer so you know:

• The secret source of emotional response headlines and bullets that attract customers like flies to honey! (Hint- You will NEVER be told about these most important marketing fundamentals from ad agency people or ad reps. I assure you they haven’t a clue about advertising that actually sells stuff instantly!)

• What the secrets of “suck ‘em in” copy are… and how to easily use them for yourself! (It’s so amazingly easy, you’ll be shocked that you haven’t figured it out for yourself!)

 

• How to only get the prospects that are: Motivated, Qualified, Interested and Ready To Do Business With You NOW!

 

• How to solve all your sales and cash flow problems INSTANTLY by using human psychology to your advantage because your advertising will actually work and bring in more money than it costs!

 

• What the REAL secret of targeting your prospects is, and why most so-called “target” marketing is anything but targeted!

• A fill-in-the blank, paint by numbers formula that anyone can use to attract high quality customers who want to buy from you even if you’re nowhere near the cheapest in your market…even if you suck at writing copy! (hint- This ONE SECRET alone is worth more money than all the gold in Fort Knox!)

• Why so many marketers blow it with the approaches they use! (Hint- You’re violating many nonchangeable rules of human behavior so badly that you have no chance of making a sale!)

• How you and your salespeople will sell more than you ever have….without using any objection handling tricks, pressure or hard selling closes! (Hint- Everything you’ve been taught about selling is based on flawed premises about psychology and hence…doesn’t work!)

• The biggest mistake almost all business owners make with their Yellow Page advertising that once fixed, will triple the responses you get from your Yellow Pages ads! (P.S. Your Yellow Page ad rep does not have a clue about REAL ADVERTISING that actually pulls responses! This one item alone will pay for the entire cost of our system many times over once you have Yellow Page ads that actually bring in more money each month than they cost to run!)

• The marketing sequence that MUST be followed if you want to maximize responses and sales! (Hint-Skip even ONE step of this sequence, and be sure to fall flat on your face!)

 

• How to get started from square one…even if you know nothing about human nature and what makes people respond!

• The truth about pricing! How to get people to enthusiastically pay you double or triple (or even more) than your competitors charge! (Imagine how much more money you’d make if you could charge over twice what you’re charging now!) . . .

• Why the myth of being “competitive” is all a bunch of crap! (discover how to market into the flow of human nature, and you’ll never have any competition or be forced into a “price” seller! You’ll OWN YOUR MARKET! By the way, selling as “lowest price” virtually insures your business will always suck. You should NEVER sell based on price. Live by “price”, and die by “price”.)

• The biggest mistakes people make in their advertising and how to fix these miserable and deadly mistakes!
• Why you’re likely leaving a fortune in Hidden Profits laying on the table, allowing your competition to steal money that rightfully belongs to YOU! (This mistake is the single biggest cause of business failure and frustration, yet almost no one does the ridiculously simple technique that instantly eliminates this disaster from occurring!

• Why most businesses miss out on the biggest and easiest pool of profits available to them…and what to do about this hideous error!

• Why the business formula 99.9% of all businesses use is completely backwards, and guaranteed to cause frustration and making less money than you deserve! (Hint – You’ll be shocked at what the right formula is, how simple it is to do…and how you’ll make infinitely more money when using it!)

And lots, lots more!

 

Listen To What Some Of My Customers Say About the Small Business Marketing Magic System:

"Getting involved with your course was the single best investment I've ever made. To this day (over 2 years later), I still use your course every week. The results of studying your material? I gross between $30-$ 60,000 a month with my product. My previous career had some things that were wonderful and great about it but quite honestly it's like night and day compared to what I'm doing now- I'm doing what I want to do, how I want to do it, and I really am my own boss. My time really belongs to me. I'm really having a ball, it's a lot of fun! I feel a deep sense of gratitude to you. Thank you so very much for your help!" Mike C. Decatur, GA.

"I've already made over $80,000 a month using Jeff's information that I guesstimate will catapult my sales to over $100,000 in the next couple months. I highly recommend ANYONE interested in making NOT just a 'good living', but making MEGA-MONEY get Jeff's stuff... I challenge someone to be able to sit down with this course and not make $10 - $20,000 in a month!" Ben C., Victor, NY

"Thank you! First for your outstanding program. The money I have made as a result of it is allowing my wife and I to buy our first home! Many companies pay lip service to customer service but you actually follow through and do MORE than is expected" David P. Alpharetta, GA.

"In a world of self-serving, self-appointed, know it all marketing gurus, it was extremely tough for me to believe one over the other, not to mention (but I will) how much money I spent testing their methods. Failure after failure, each new marketing course was more disappointing than the previous. After first purchasing Jeff’s program, I left it on the shelf for about 6 months. Then I read it, along with the newsletters I got. It made sense. I ran an ad in a local "Penny-Saver" type paper for dirt-cheap. To make a long story longer, I received a total of about 200 leads... I made 12 to 15 appointments a week for about 8 weeks and made a little over $72,000. Since January, I've averaged about $10,000/mo. working 20 hours a week. Yes, I'm lazy and $10,000/mo. suits me just fine! Thanks Jeff!" Michael N. – CT

"Without Jeff Paul, we probably would be either out of business or miserable. Thanks again for all of your help, guidance and marketing support!" Brian B.- CT

 

"I already have a successful business. Jeff Paul's 'type' of marketing has increased the effectiveness of my direct marketing dramatically. Everything is worth 10 times what I've paid for it!" -Al R., Chicago, IL.

No Theories. No Conventional Crap That Doesn’t Work.

How’s that for some real world proof that this human behavior and psychology WORKS? These are only a fraction of the literally hundreds and hundreds of testimonials we have on file. Why do people give us such great endorsements? Well, because as you’ll soon discover, these techniques actually work in the toughest battlefield on the planet…the marketplace!

See, human behavior and how people really think is based on years of proof and millions of dollars in sales. These aren’t guesses, theories, or things that we think should work. No. What you’re going to discover are techniques and methods that make so much sense after you hear about them that you’ll slap yourself upside the head when you hear them…and that also have the added benefit of bringing in mountains of profits as easily as taking candy from a baby! EVERYTHING you’ll get from me will be focused directly on your being able to tap into the subconscious response mechanisms hidden deeply inside the brain…so you can uncover the hidden profits hidden deeply inside your business!

As a business owner/professional or sales person you know your products and services cold. Yet, you still experience the painful frustration of not having enough qualified prospects, customers or clients dependably and predictably flow into your business …month in, month out. Right? The sad truth is that being good at what you do isn’t even close to good enough. Nope. If you want to achieve the extraordinary profits you deserve to make, for all your hard work, you have to face the ultimate reality that…

Even The Greatest Business Person Will Go Broke Without A Constant Stream Of Qualified, Interested Prospects And Customers!

Yes, you’d like it to be true that being the best at what you do, would assure a successful and wildly profitable business. As you now know, being excellent at what you do is only half the battle. The other half of the battle is not negotiable in order to make the kind of money you should be making. And the truth is:

Being A Marketing Expert Is MORE Important Than Being An Expert In Your Field Of Business!

Let’s face some harsh realities here. The world doesn’t care whether or not you’re the best at what you do. Business owners, sales people and professionals have to face a fact that makes most of them sick: Without any question, the most important knowledge you need is not about your product or service-

IT’S ABOUT MARKETING, PROSPECTING AND ADVERTISING!! Having great products or services is worthless without lots of customers, clients or patients!

The reality that all business owners and sales people must face is that people are not forced to seek you out. Therefore getting customers or clients is the most frustrating aspect in your life. And, in real life, it’s often the best marketer who wins, not the best-qualified business! You can never delude yourself into thinking that because you are good, that you will automatically make lots of money. The streets are littered with the remains of smart, ethical and clever business professionals who never figured out…

How To Get A Continuous River of Qualified, Interested, Motivated Clients And Customers Flowing In Front Of Them Every Day!

Everyone would love a magic potion that would produce those elusive customers or clients who have sought you out, and who have money ready to spend. Since that doesn't exist, we’ve created a remarkable marketing system that shows you how to create what we call INSTANT PROFITS, EMOTIONAL RESPONSE MARKETING! This simple and inexpensive system generates responses, not an image! These techniques took my firm from being buried in debt and almost out of business, to over $1,500,000 in revenue only two years later! But that’s not what’s important.

What’s important is that we’ve shown over 13,000 business owners and sales people how to end their frustrations…and use these amazing techniques to attract more business in a month than they used to get in a year!

The Business Explosion Formula! The REAL Way To Make Big Profits! . . .

Here’s the advertising cycle that must exist to reach a big income: Emotional response oriented marketing gets instant clients and customers, who will refer, which builds cash flow to do more emotional response oriented marketing, which gets more customers and clients, who refer more clients...and so on! EMOTIONAL RESPONSE, SMALL BUSINESS MARKETING BUILDS YOUR BUSINESS, AND THE REFERRALS IGNITE THE FUSE TO EXPLODE YOUR INCOME!!

Now, Here Is A Detailed Description Of Everything You Get In Our System:

“Small Business Marketing Magic - 101 Secrets To A Six Figure Income…How To Get More Customers, Clients Or Patients In A Month Than You Now Get All Year!”

Member Benefit Number 1: "101 Secrets To A Six Figure Income, Emotional Marketing And Prospecting Manual - How To Get More Clients, Customers And Patients In A Month, Than You Now Get All Year!" (VALUE - $697.00)

This very thick, 423 page manual is the core of the information you'll receive for your membership. The manual walks you through all the different and mostly unused and unheard of ways to:

Get interested, qualified leads, prospects, customers and referrals to come to you with a marketing machine that never stops, never sleeps, and that is ALWAYS bringing you fresh new sales and INSTANT PROFITS!

And, of course, little known ways to get referrals from clients and other professionals, without the "traditional" begging and pushing!

It is a massive collection of all the marketing secrets we've already talked about, set up for you to begin implementing your new marketing and selling strategies, immediately! Yes, there are actually 101 Secrets, "ethical tricks,” strategies and methods that I've shown to thousands of business owners, professionals and sales people in the past few years.

I have designed these 101 Secrets to work in any and every prospecting/marketing situation and business. Of course, you may not use all 101. But you will use a lot of them. By the way, this Manual is not just "information.” It's full of actual examples of every imaginable type of "tool" you can use. Ads, letters, postcards, reports, and much more—including examples that have performed unbelievably well.

You'll have dozens of emotional response ad headlines and copy, ready for you to customize and use instantly! You’ll finally, finally have advertising secrets to use that actually work! You’ll have the little known methods of advertising that actually gets the phone to ring, gets people in your establishment, gets prospects to respond, gets customers to keep coming back to you to buy over and over again! You’ll stop wasting money on crappy advertising that does little more than “get your name out there”…but instead, gets INSTANT RESPONSES so you can make INSTANT PROFITS!

(By the way, where I live, name recognition and a nickel will buy you a stick of gum. You don’t need to “get your name out there.” You need people to respond to your advertising NOW, and to make sales NOW. Let the idiots at the ad agencies, newspapers, Yellow Pages, etc. waste their money on image advertising. YOU will only be running advertising that gets responses and brings in money quickly! Which would you rather have: 1. An “image and name recognition,” or, 2. Money flowing into your bank account so fast you’ll have a hard time keeping track of it because your advertising brings in so many responses?)

Plus, if it fits your business, you'll have a state of the art way of using the telephone to prospect, that no one else will ever show you! (No more cold calls! EVER!) You'll have the secrets of making appointments and sales without having to "close" or "push" people who don't want to meet you! Discover how to only spend time talking with people who are interested and excited about talking to you!

You'll know all the income producing secrets that are virtually unknown in the business world. You'll have the rare opportunity to discover just how lucrative and fun your business can be...when you learn to abandon all the useless crap we're taught! You'll be able to have people buy products and services...with the clients and customers thinking it was their idea!

No more "selling"! No more "closing"! No more "pushing"! No more "pressure"! No more "rejection!" No more "frustration"! No more "desperation"! No more "embarrassment"! No more wasted money on advertising that merely “gets your name out there!” Now you'll know what to do about the biggest problem we have in this industry. The fact that:

Even The Greatest Sales Person Or Business Owner In The World Will Be Broke Without A Constant Stream Of New Clients And Customers And Sales!!!

Right? And when you join our system, you'll never have to say, "I really know my stuff! If I could only get more people to respond to my advertising, I'd be fine!" Won't that be nice?

Believe me, the biggest complaint we get is that there is so much stuff in the "101 Secrets," new members are overwhelmed by the array of specific solutions to the problems you face. But, as they used to say on the Ginsu knife commercial, that's not even close to being all of the system!

Member Benefit Number 2: THE "101 SECRETS TO A SIX FIGURE INCOME EMOTIONAL MARKETING AND PROSPECTING -- HOW TO GET MORE CLIENTS IN A MONTH THAN YOU NOW GET ALL YEAR" -- AUDIO CD SERIES! (VALUE - $199.00)

A lot of my members tell me they love the "101 Secrets" Manual and read and study it like it was a marketing bible. But, they also told me they’d love to get reinforcement, especially when they're in the car or an airplane, sitting around wasting valuable time.

So, I listened to you, and you'll now be able to listen to me! As a member, you'll get the "101 SECRETS TO A SIX FIGURE INCOME - HOW TO GET MORE CLIENTS IN A MONTH THAN YOU NOW GET ALL YEAR -- AUDIO CD’S!” I personally coach you in applying these Secrets, answer questions, and give you true-life examples of these Secrets in action with a series of audio CDs! Now you can make profitable use of dead time going to appointments, or driving to the mall, while sitting in a plane with a portable CD player, even while working out! This is called repetitive spaced learning.

I've discovered it takes several times before all the concepts can become a natural part of your thought process and your psychological make up. These CDs will make that process simple, so you can speed it up, and be a Marketing Maniac! These CDs are just like sitting down with me for about four hours and having me take you through this new approach to marketing, from beginning to end - A to Z.

IF YOU WERE TO SIT DOWN WITH ME INDIVIDUALLY, I WOULD CHARGE YOU $3,750 FOR THE TIME! AS A MEMBER, ALL THIS TIME IS INCLUDED WITH YOUR MEMBERSHIP FREE!

 

Member Benefit Number 3: The “MIRACLE OF RECORDED MESSAGES” MANUAL! (VALUE - $99.00)

This little baby is so amazing, and is not available anywhere else except as a member of the Small Business Marketing Magic system! In this fascinating little book, you’re going to discover a marketing secret that literally not one in ten thousand business owners, companies or organizations has ever heard about!

But YOU will be clued in on the most remarkable marketing technique ever developed. The “Miracle Of Recorded Messages” is a step-by-step guide to the proper use of recorded messages to EXPLODE your profits in ways that you cannot do in any other way!

You cannot duplicate the huge waves of cash that roll in when recorded messages are used correctly. You cannot duplicate them on the Internet, even though all the nit-wits who work on Internet stuff tell you that it is THE best marketing medium ever invented. This is not true. The Internet IS a great marketing medium, but it’s just not anything close to being the “best” marketing tool. (I’ll explain about our Small Business Marketing Magic Internet marketing manual of on-line marketing that actually works, in just a moment.)

I have to admit though, that direct response recorded messages ARE the best marketing medium I’ve ever used. Ever. Now I will reveal to you all my insider’s secret methods of turning little recorded messages into piles of money coming into your life every day!

But wait, there's more!

 

My 101 SECRETS MANUALS AND CD’s have sold to thousands for prices as high as $997. In total, this System-package carries a value of $1,977!

As you'll see on the enclosed Enrollment Form your investment is substantially less. Why? Because I have set a goal to break my own individual record of having helped 13,400 business owners in the last four and half years.

We have set our sights on having 100,000 successful users of our new, Ultimate System in just 24 months. In order to do that fast, I want to offer you a truly "smokin' deal." And I've done just that. . .

But that's not all! That's why I've set up this little deadline. If you respond within 45 days, you'll get several FREE GIFTS! So, if you enroll in the program before 45 days from today, you'll also receive the following FREE gifts:

FREE GIFT # 1. AUDIO CD SET OF OUR TWO-HOUR COPYWRITING TRAINING CLASS! (VALUE- $395.00)

Nothing you'll ever discover about Emotional Direct Marketing is as important as writing copy that sells people on doing whatever it is you want them to do! But, it's literally impossible to get training in this critical skill. You CANNOT learn this in school or college. You CANNOT learn this working with 99.9% of the "advertising" agencies and "experts".

So, I recorded my two hour long copywriting training classes, and have had them audio taped. These classes, called, "Killer Copywriting Secrets of The Old Time Masters Rediscovered - How To Write Copy So Good You Could Sell Sand In The Desert!," sold for $395 for the two hour plus session. As a member, you get the complete set of the audio CDs, plus all the handouts we give to the class…FREE! (These handouts alone are worth the entire cost of the membership alone! They'll GIVE you the secrets of writing copy, and samples that you can use as models, making writing killer advertising copy as easy as pie!).

In this class, I show students’ previously unreleased secrets of writing advertising copy that can sell anything…even sand in the desert! I use a sequenced formula that’ll show you each and every step of writing copy that sells! Plus I use real ads of my own and other top copywriters as examples, illustrations and samples to walk you through the formula!

I will show you the inside secrets of writing killer copy that the old time masters of direct response copywriting knew decades ago, but that NO ONE knows or remembers anymore! Getting this insight, the way I show it to you, by getting into the tiny details no one else even knows or understands, let alone explain to anyone…is truly an experience you won’t get anywhere else! I GUARANTEE you will never discover these simple and easily duplicable “insider only” methods of writing money getting advertising from anyone at any price! My insights into human behavior and the psychology of buying, tied into writing copy that already flows with human nature is totally unique! It’s literally the only game in town!)

Many of the ads I show you are more than 100 years old, and some are as recent as a year ago. (I also reveal my shortcut for writing copy that even the worst writer can use to instantly become as good at writing advertising as the top paid professionals!)

In this CD, you'll discover:
How to write headlines that'll stop prospects dead in their tracks!
The best words to use in headlines and copy that have been proven to sell like crazy!
The biggest m