It may sound strange to list “get excited” as one of the steps to creating killer copy and building your Content Marketing Hurricane, but think about it:
You’ve read enough in your life to know the difference between lively and dead copy. When a writer’s not excited about what he’s going to write, it comes through crystal-clear in the words he manages to wring out of his bored mind.
They lie there on the paper, not moving, their life force gone.
And after a while, they really start to stink.
Remember, back in Chapter 8, we discussed Your Passion as being one of the important Disparate Forces that helps build your Content Marketing Hurricane. You've done exercises to help narrow down your subject matter to something you're passionate enough about to maintain excitement over the long haul.
There's an important reason for that.
Without being able to honestly get excited and interested each and every time you sit down to create a piece of content, your entire storm is going to lose momentum.
So get excited about what you’re about to create. Think about the positive effects of communicating this information effectively to your audience:
Then get excited!
This is exciting stuff!
Exercise #19 – Get Excited
1. Get excited*
2. Read the next chapter.
*Yes, seriously. If you're not excited, how can you expect your audience to be? Liquor is optional.