Instead, if there's anything you bring home from this book, let it be this:
Stay consistent. Build up slowly. Give everyone a chance to see you coming, feel the wind in their face, and smell the ozone before you force them to take cover.
Respect the industry and respect your audience. Respect those folks who are out there with you building their own Content Marketing Hurricanes.
And when you finally make landfall, appreciate it. And give a little something back if you can.
Because what, really, is a Hurricane if there's no one around to appreciate it's awesome power?
In the immortal words of William Shakespeare: “it is a tale told by an idiot, full of sound and fury, signifying nothing.”