All you need to do to grab some of this traffic is to make your own simple video on your niche’s topic. It doesn’t even have to be a music video or a well scripted video… Nor a big budget video or heck, even an interesting video. Like everything else in Marketing, attaching the right Keywords to your video will get it found. And in your video, much like an Article or a Podcast, you simply present a “Call to Action” that gets them to click over to your website.
Even Better… With Camtasia you can simply set the movie to automatically redirect them to your website when it’s finished!Videos can also be used on your site as content, which in fact is a great use for them… Video is the highest form of content on the web right now, as proven by YouTube. However, for our purpose here today, you should come to think of making videos as the same thing as writing articles… Plus a little bit of a software learning curve.
Camtasia is still the best tool for making these desktop videos, but it costs a whopping $299 for a single user license and doesn’t show any sign of coming down soon. For a Desktop-film-capture-only version that will help windows & Linux users make the similar product without all the extra effects, there is the totally free “Wink” by DeBugMode.
Wink actually makes smaller files with higher resolution than Camtasia, but it is limited to only making desktop video, (as opposed to using any video camera recordings) and Wink is a little difficult to learn. Still, paired with Microsoft’s free Windows Movie Maker software, you can do just about anything at all that you could with Camtasia, all for free.
What should you make a movie about? Well, it almost doesn’t matter. But for the sake of producing good content that people will tell their friends about and help build you extra traffic, ask yourself what you can do on your desktop that people in your niche market might find useful.
Anything at all… I’m making one now about how to select keywords. If you’re in a math-oriented niche, whip out MS-Calc.exe and talk about your computation while using the calculator on screen. Artists? Surely you have a writing tablet on your PC… You can teach techniques for drawing while showing them in real time what the drawings are.
Videos made with screen-capture movies are easy to produce, and if you know your niche, simple to write. Perhaps one day our standards will all be higher, but if you’ve spent more than an hour YouTubing, then you’ll agree that the majority of the content out there is really low-end stuff. Hollywood directors need not apply.
So make your desktop videos, name them with a keyword, open a YouTube account and upload them, tagging them with all of your relevant keywords… The Traffic is already there and you could see hundreds or even thousands of people watching your film short before the morning!
There are already tons of smaller YouTube knock-offs popping up out there, so perhaps one of them will be focused on your niche. If not, then you can stick with YouTube alone until one does pop up.
How to find them? There are tons of ways. Google’s video search will pull up quite a few for just about any keyword you search already, but finding isn’t nearly as difficult, or more to the point time-consuming, as Submitting your works.
Think of it this way… Videos regularly run between 1 to 10 megabytes… If you want to upload that video to all of the video services out there (there are umpteen hundred of them already!) then you’ll be spending a LOT of time doing nothing but uploading and picking your tags.
So it’s important to get some automation going, and for that purpose I use Video Traffic Assistant. VTA is a free service where you can submit to nine video services, including YouTube, completely automated… Just pick your tags once per film, and it logs you into all nine accounts and uploads it for you at the press of a button. You don’t even have to sit around waiting on the uploads to finish! If it only included GoogleVideo, I might be able to settle for those nine alone. {Sigh}
Still, it’s free, and you’ll learn about the important aspects of video marketing if you use it a few times.Finally, there’s one last important aspect of video marketing. We all know that if the film is really funny or amazing, that alone can get it picked up and passed around very easily… But let’s face it; we just want to use this service for our commercials, right? Desktop video probably isn’t going to cause a major stir online, no matter how cute your logo is.
For the average video, we really should develop a little more strategy to get your video seen.
Two easy ways to get your video viewed more often is by leaving comments on other people’s videos with a little note for them to check yours out, and by inviting friends with similar interests to the topic of your video.
Naturally, these can both be very time consuming if done by hand, and you’d really have to be making a full-time go of it to get the average film viewed quite often doing those manually.
So naturally, someone invented a YouTube “Popularity tool,” called The Tubeinator. It comes with a free trial with no restraints except a time limit. I suggest you try it simply for the sake of learning this technique of building your YouTube popularity, if nothing else.
Yes, there is a lot to learn about video marketing, I know... Make the film, submit the film, and then make the film popular… Whew! –That’s easily the scariest tactic to pull off in this whole eBook. However, if you consider that YouTube is the #4 website on the internet, copied by countless others that all have decent traffic too, and that pretty much everyone in all walks of life enjoys watching films there, then you can easily see why it’s worthwhile to use this important medium.
The kids of today are learning to YouTube as soon as they can talk… Pretty soon they’ll skip that whole, unnecessary ‘reading’ step altogether!You are reading a very Viral eBook right now. Wait! Get your mouse away from your virus scan button; there is nothing wrong or involving mischievous software in Viral marketing.
In Internet Marketing terms, any type of content that allows you to pass incentives along is referred to as “Viral.” In this book, there are a few Affiliate links that normally I alone would get some kind of referral fee for if you were to click on them.
However, with the use of some special software that allows PDFs to be “ReBrandable” (meaning others can make the affiliate links theirs instead of mine) I’m giving anyone who wants the ability to make some money and pass my work along for me.
For the launch of the eBook I won’t have to do very much. I’m going to tell my list, of course. I’m going to place it on my site and maybe send some traffic exchange or safelist traffic to that page. Mainly, however, I’m going to get a few JV partners to re-brand it and send it to their lists. That’s it; all my marketing will be complete.
“If you sign up just 3 people that all sign up just 3 people each, for ten levels deep, you’ll get over 59,000+ referrals in your downline…”
Well, the fact is that no one can control other people that they aren’t even talking to, so all of those plans wind up generating only a few measly people in that person’s downline who make him a buck every other year.
With Viral Marketing, the game Is different. First of all I’m trying to do is get people to read my words, not send me money. That’s a big difference, as every time this eBook is on a new person’s computer, you can think of that as a person “in my downline.”
I could get 250 MILLION people to read this book if I take it to a few Gurus with big lists. Possibly more. Some of those guys have over 100,000 on their lists, and that’s only my FIRST level. I don’t have any limit on the number of levels that this can grow. In five or even ten years from now, the book you’re reading today might still be spreading, passed on by a new Affiliate marketer every day between now and then.
Actually, there are two limits to how many people will read this eBook. The obvious one is the population of English Speakers on our planet with a computer. (I guess it COULD be translated one day…)
The other is the amount of time until the affiliate links I’ve presented in this document are no longer valid. Someday those companies will go out of business, or at least their affiliate programs will be removed. Either case should be a few years at least.
Until those happen, nothing can stop someone just like you from downloading my rebranding kit, making the links here YOUR links, and passing it along to make some easy cash. That means more readers for me, and more exposure to my website. It’s a real win-win.
Back to YOUR Viral strategy, your last hurdle is that in order to make PDFs viral (so everyone on any computer format can read them) the software will cost some money.
PDFs are trickier than other eBook forms, so I only know of two or three companies that have been able to figure it out. I used the most advanced one,
ViralPDF, to make this eBook. The other two I found out there were more basic,
which will either limit the number of people who can read the book, or will limit their incentives to pass it along. If you’ve got to pay, might as well do it right.
If you are alright with only the windows crowd opening your document, then there are several ways to make a Viral eBook for free. It will be published in .EXE format however, so even some windows users won’t want to open an .EXE file that no one they know has vouched for personally… Too many computer viri get passed along that way, and some corporate networks automatically strip .exe files from email attachments without even asking!
If you don’t think that that will scare off your crowd, such as when you will only be offering it from your windows-user website as a direct download, then you can give the following great free Viral eBook software a try:
http://www.viral-software.com/viralebook.htm For more on this subject, see “eBooks.”