The Magic Bullet by Phil Basten, Jane Mark, Frank Sousa - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

The Magic Bullet

PS: I went shopping for domains in the GibLink member’s area. I had a ball.

 

I bought all the GibLingo stuff you see in this email.

 

Think of some of your own. You can have a Gibtime with this.

 

Go get um.

Jane
Jane Mark
http://jpeadvertising.com http://jammarketinginc.com

Do you think this ad got noticed?

 

You bet it did.

 

The first day I tried it out on the net to a small list of 10,000 members, I got 5 sign ups. Not bad for a small ad run.

 

You may not be able to achieve this yet, but you CAN be creative with your ads.

 

Don't be afraid to be a little whacky or zany in your ads. You may fall on your face, but you may also find you have a hit on your hands.

 

If you don't fool around with your ads and try some different techniques, you won’t find out what works for you...

 

In a nutshell, this is what ad writing is about…

1. Know your subject (this is a must)
2. Tell Your Own Story (be unique and authentic), and
3. Don't be afraid to think outside the box, and get a little creative.

Do this and you will change the way your story ends

 

Whoops, I almost forgot...

 

There is one more ingredient you must add to your ad-writing.

 

Testing!

 

You must track your ads so you know what works. Read on and I will show you what this means…