The Rebel Marketers Manual by Krista Brashear - HTML preview

Part One: Initial Contact

Your connections need to start by focusing on the other person.

Remember, if someone shows genuine interest in you, you naturally have genuine interest in them.

So make sure your initial contact shows that you have actually looked at the person’s page and found a similarity you can draw on.

For example, if you are in the internet marketing niche you could look up people who are interested in personal development.

Personal development often leads people to want to change their lives for the better, and the ultimate dream of this day and age is working online from home.

Once you find people with personal development as an interest, send them a personal message saying you share an interest in personal development and you would like to connect.

Try asking a question.

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DON’T include a link. This is a time to actually get to know the person.

You should be adding about 20 people on Facebook per day using this method.

I also recommend using Twitter for this strategy, and with Twitter you can generate even stronger connections.

Find people you want to follow who are possibly interested in your niche.

This is a good place to “niche down”.

Niche Down means finding a smaller subsection within your niche so that people feel your message is even more relevant to them.

For example, I’m in the internet marketing niche, but on Twitter I have “niched down” to work/stay at home moms.

Why?

I’m a stay at home mom.

I know the daily struggles and challenges faced by stay at home mom’s.

I can tell stories that appeal to stay at home mom’s.

I can show stay at home mom’s a way to improve their lives and the lives of their family members by working at home like I do.

I can make stronger connections by having something in common with the people I’m connecting with.

When I add people on Twitter I go one step further than on Facebook.

I specifically look for stay-at-home mom’s with blogs or some kind of web presence.

If I like their blog and they are active on Twitter (i.e. updated within the last day or two), I follow them on Twitter.

I give my new connections exposure to my followers list by mentioning them.

For example, “I just discovered @Somebody ‘s blog… great stories about her kids, check it out: link”.

What I’ve done here is actually helped “Somebody” get new eyeballs on their blog.

This creates instant loyalty and appreciation.

It also means the person will very likely come look at my blog and return the favour or retweet my comment.

Note: ONLY do this if you genuinely like the blog or think your followers will enjoy it. People will see straight through it if you aren’t genuine and you can lose followers.

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Don’t abuse this strategy or the internet marketing demons will come get you! (No, but you won’t feel good about yourself, please see Lesson 2 if you think that isn’t important!) Be genuine, make real connections, and have fun!

So now you’ve created some genuine connections on Facebook and Twitter, how do you get these people onto your blog?

Phase Two: Loyalty Blogs

This is the first type of blog you should be writing.

I call them “Loyalty Blogs” as they will help create loyalty to you both from social sites and your already existing list.

There are two components to a good Loyalty Blog:

1. A topic that your target market already has loyalty to.

2. A personal story or connection to that topic.

The topic could be a person that inspires your target market, or even an idea or concept that they have a positive emotional response to.

For example, in my stay-at-home mom’s niche many SAHM’s love their children but feel undervalued.

My loyalty blog for them could be about how much I value my mother and everything she did for me, now that I am a mother myself.

This concept works well as it is an idea that all mothers can relate to, and is GENUINE.

I really do feel that I have an amazing mother who probably deserved a lot more recognition than her four kids gave her growing up. (I only have two, so I have no idea how she coped!) My target market can both relate to the topic, and will feel more connected to me as we share the same feelings.

They also are likely to share my blog post with other mothers they know, which can help expand my blog post’s reach.

What does this blog post do?

It creates loyalty and a genuine strong connection.

I then just have to have links on the side of my blog so people can learn more about me and what I do, and many people will click or join my list simply because they liked my post.

This is one of the easiest ways to create a strong bond with your traffic.

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Other topics could include someone famous who inspires you and a funny story about their influence in your life; a common struggle for people and how you overcame it, an ode to your family.

You simply need to be tapping in to the emotional side of your site visitors and giving them a reason to feel closer to you.

Social Storm Breakdown:

1. Add 20 new Facebook friend’s per day and send them personal message mentioning why you thought it would be a good connection (i.e. “We both share an interest in…”) 2. Add 10 or more new Twitter followees per day, mention their blog or website in a Tweet 3. Create one “Loyalty Blog” per week about a person, idea, or concept that your target market has loyalty to and connect it to yourself with a personal story.

4. Link to your blog post on Facebook, and make a comment on the update to get it onto more homepages (i.e. “Been meaning to write about this for ages.”) 5. Tweet your blog post 5 times throughout the day.

6. If writing about a specific person (i.e. Jim Rohn) go find 10 people who aren’t following you that have Tweeted about Jim Rohn that day and send them a mention in a Tweet. (i.e. “@SoandSo, Thought you’d be interested in this article on Jim Rohn, we’re both fans!link”) Social Storm Benefits:

•

True Connections: People are far more likely to buy from you if they feel they know you, or want to know you better. The more genuine you are with this strategy the better.

•

Curiousity/Support: As People get to know you they will want to know more about what you do. They will click your links out of curiosity, and if they feel loyal they are more likely to want to support you.

•

Viral: If you do Loyalty blogs right (and it may take some practice), you will get other people sharing your blogs with their friends.

Traffic Takeover Step Three: Search Engine Explosion

Search engine marketing can be a bit of a strange animal.

It seems everywhere you turn people have different strategies and techniques to rank in the search engines.

Before you even think about how to rank, you need to know what to rank for.

What keywords do you want to target?

Try to keep this as simple as possible.

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Think of a keyword your target market might be searching on Google.

Visit the Google Keyword Tool and type that keyword into the box shown.

This will give you a list of similar keywords and how many searches they get per month.

For example, for my target market of stay at home moms, I can simply type in “stay at home mom”.

Start by targeting keywords that have more than 1,000 searches per month.

Look for a keyword that you can write a good post about and incorporate into the title of your post.

In my example I could choose “working mom vs. stay at home mom”, which has 1,900 searches a month.

This would make a great title, particularly if followed by “How to Choose What’s Right for You”.

Next you have to make sure the keyword isn’t too competitive to rank.

Visit the Google search page and type in your EXACT keyword in quotes (i.e. “working mom vs. stay at home mom”).

Look at the number of results, for my keyword it’s 102,000.

This is fairly low competition and means I could probably rank easily.

Try to find keywords with 100,000 or less competition to start with.

Once your site is established you can move up to 500,000 and then up to 1,000,000.

But to understand how to get YOUR content to rank on the internet you only need to know, what makes things “rank” online:

•

Relevant Content (How relevant is your content to the keyword someone searched in Google)

•

Backlinks (How many sites are linking to your piece of content)

•

Authority (How old is your website, what is it’s site Rank, how much traffic does it get) 1. Creating Relevant Content

This is the easiest part of this strategy.

Google loves blogs, and knows that its users love to read blogs.

Therefore when you want to drive people to your website that are searching for a particular keyword you start with a relevant blog post.

There is no point ranking a blog post that does not answer the question someone had in mind when they typed in their keyword.

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So when I think of “working mom vs stay at home mom” I figure someone typing that in is considering which option they want to do.

Maybe they have a baby on the way, maybe they are considering going back to work.

I can write a simple blog post that talks about the benefit of both and then maybe suggests that a good compromise is working from home to have some extra income, but not miss out on your children’s milestones.

This answers their questions, but also steers the readers towards opting in to learn more about my particular work from home option.

Make sense?

To make Google see this article as relevant I need to follow a few simple rules:

•

Use the keyword in the title

•

Sprinkle the keyword throughout the article (about once per hundred words)

•

Bold, italic, then underline the keyword in different parts of the article

•

Include a relevant picture and use the keyword as “alt text” for the picture To keep things simple for yourself and your readers try to make your article around 500 words (or at least between 300 and 700 words).

Now that you have relevant content you need to backlink to make Google notice it!

2. Backlink

This is the most time consuming part of this strategy, but is fairly straightforward.

You need to create links directly to your article from websites that are relevant to the keyword.

First you should “ping” your article using Pingler.com. This lets the various ping services around the web know that your website has new content.

Second, link back to your article from as many social sites as possible using Onlywire. It allows you to update over 20 social sites at the push of a button.

Third, use an article submitter to spread your article to article directories.

This third part is what will tip your article over the edge.

When you submit the article to directories you need to include a link back to your original article in the bottom “Resource Box”.

To make this simple you need to have an automatic software that creates hundreds of backlinks for you.

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The best resource for this is Article Marketing Robot.

(Go look it up on Google to find out how to buy it, I really want you to have this software and not get caught up wondering if I am just selling it for extra bucks…so I’m not including a link here! It’s a one-time-payment so no monthly cost.)

It will give you more specific instructional videos on how to spin articles, submit articles, and put your links in the resource box.

Make sure you watch all their short training videos so you get it working its best for you!

*NOTE: If you use a HIGH authority blog like an Empower Blog, you don’t need to do the backlinking, let the site authority rank your page for you!

3. Authority

The only thing you need to know about authority is you build it up over time.

This means that the longer you use this strategy, the easier and easier it becomes.

You can skip months of building authority by starting your blog on a domain that already has high traffic, good rankings, and a long domain age.

I’ll show you how to leverage the authority of one of the highest traffic sites on the web in the last section.

Search Engine Explosion Breakdown:

1. Cut out months of work by hosting your blog on a high authority domain (I’ll show you how in section 9)

2. Do simple keyword research to find a keyword with more than 1,000 searches per month, and less than 100,000 competitors.

3. Write a 300-700 word article that is keyword optimized

4. Create Backlinks by entering the article URL into Pingler.com and Onlywire.

5. Blast the web with backlinks by submitting the article through Article Marketing Robot Search Engine Traffic Benefits:

•

Highly Targeted: You are getting answers in front of people while they are searching, making you the authority.

•

Trust: You can trust from your readers as they expect only good results from Google

•

Long Term: Once you get articles ranking your site traffic will begin to grow exponentially and your articles become long term assets that keep working long after you stop!

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Traffic Takeover Step Four: Rabid Fans

This step is simple: Treat your list right.

The BEST source of traffic is people who have already been to your site and shown an interest.

I recommend only having a very short list of autoresponders, and instead sending emails to your list whenever you have a new blog post that they might be interested in.

You particularly want to email your list with your Loyalty Blogs to help build up their loyalty to you, but also ensure you are sending them lots of “How to” and training blogs.

The less “sales” emails you send, the more likely people are to open your emails, but don’t make it hard for them to buy from you.

Once someone decides they want to purchase something from you it should be easy for them to find the right link.

A great way to do this is in a P.S. line in your emails.

That way your message isn’t a sales pitch, but simply an introduction to your blog or training, but those who decide they are ready to buy can click a link in any email.

Remember, the fewer items you are marketing, the higher conversions you will have.

Market one core product, with helpful add-on tools.

When someone decides to work with you, or buy from you, they shouldn’t need to make a decision on what to buy.

They need to know the next step instantly.

Interact with your list.

Ask them questions.

Get their opinions on what to write about.

Some of my best blog posts have come from questions my readers ask.

Give away freebies.

Every now and then send your list a new free ebook on a sub-topic of your niche.

Show them you care and value them.

A list that opens your emails, feels like they know you, and want to support you are LIKE GOLD. It’s the ultimate Asset, and one you should work on cultivating today.

It starts with growing that list.

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So let’s recap on your new Traffic Takeover strategy:

Strategy

Tasks

Goals

Time Needed

Solo Ads

-Create Free Offer

-Build your list FAST.

-After initial opt-in offer

-Create Aweber List

-Make some quick sales made, 30 mins per week.

-Find Niche Solo Ads

to generate momentum

Aim for 1-3 ads per week.

Social Storm

-Add 20 new FB friends per

-Create strong

- 30 mins per day on

day

connections of people

Facebook

-Add 10-20 new Twitter

that want to see you

-30 mins per day on

followees per day

succeed.

Twitter

-Create one “Loyalty Blog” per -Build loyalty by being -1 to 2 hours per week to week

genuine.

create your blog

SEO

-Create a keyword targeted

-Build up long term

-30 mins to 1 hour to

article on your blog daily

substantial traffic

write article (don’t spend

-Create pings and social

-Grow your list by

too much time on these

backlinks at the touch of a

capturing your traffic

ones!)

button

-Get in front of readers -5 mins on initial

-Add to an article submitter

while they are looking for backlinks

like Article Marketing Robot to your information

-30 minutes to add to

beat out all the competition

AMR, spin, and submit

-Aim to create 6 keyword

blogs a week

Rabid Fans

-Send your list links to your

-Create loyalty from your -5 minutes per day to let

latest blog posts or offers

list members

your list know about your

-Give your list lots of

-Establish a relationship new blogs

opportunities to buy without

with your list

“selling”

-Give people a reason to

open emails

This formula can be altered to fit your situation.

The above outline will take 2-3 hours per day, but is laid out to get you going FAST.

If you are short on time start by doing more solo ads, and when you’ve built up enough income to free up your time you can work on the longer term strategy of Search Engine Marketing.

If you are very low on money, plan to dedicate more time to your business and do as many blog posts as possible to build up income so you can start doing paid ads.

If you’re low on time AND money, don’t despair. Focus on the “social storm” strategy until you build up some income for solo ads!

If you’re terrified because you’ve never written a word in your life, go to Fiverr.com and pay someone else to do it!!

Remember, it’s easier to build FAST than SLOW.

If you are taking this on as a hobby, don’t.

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The people who succeed in this business succeed because they treat their business like a business.

So put your heart and soul into it, and do whatever it takes to make it work!

Once you’ve built up traffic it will become easier and easier to grow that traffic and the money will come flooding in!

Just Remember, it’s the combination of these strategies and the consistent daily application of your plan

that really has the potential to create an astronomical amount of traffic!

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Lesson #8: “It’s Better to Be Unified Than Right”

This was a hard lesson for me to learn.

When I started marketing online I wanted to work hard.

I wanted the glory.

I wanted to have earned every penny entirely by myself.

What happened?

I earned very little.

In about 3 to 4 months of working incredibly hard every single day I was still earning just under $100

every month.

I was spending at least twice that on my marketing efforts.

It wasn’t working.

Why?

I was trying to retain complete control of my business.

Instead of leveraging the work of other people I was:

•

Writing every article

•

Phoning every lead

•

Writing every email

•

Inventing new ways to market

•

Basically….making every mistake you could make

And I was miserable.

What turned things around for me was realizing that I could actually leverage the work of those that had gone before me, but more importantly…

I could leverage the work of those who were doing better than me!

I was struggling along trying to learn SEO, good copywriting, good prospecting, how to make new websites, how to program, etc.

I would get incredibly frustrated as I realized that “stupid” people were far more successful than I was.

I hated to see someone who clearly wasn’t as smart as I was having far more success!!

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And then I realized it was because they were simply better than me at following simple instructions.

Instead of trying to “re-invent the wheel” like I was, they were simply busy applying what top industry leaders were telling them to do.

I realized that in my Pride and Ego I was afraid to let go and use the work of people who were better than me at the technical set-up, the copywriting, the SEO, etc!

And once I learned this lesson and discovered how to apply the power of a TEAM, my income

increased immediately by 900%!!

Hanging onto your Pride is like learning to paddle a river raft alone.

You understand what keeps the boat afloat,

You understand how to paddle the oar,

And you keep paddling for all you’re worth,

But the more you paddle the more stuck you begin to feel.

Because you’ve been paddling upstream.

It’s an incredibly liberating and scary thing when you let go of your pride.

You decide to stop paddling so hard and an amazing thing happens, The river takes you.

You use the power of the river to propel yourself forward, instead of the power of your arms.

You pick up speed, the wind is in your face, and it feels almost like you are flying.

You need only to use the oar to keep yourself on track, to keep in the main flow of the current and to avoid rocks.

You feel free.

Let go of the oars.

Let the power of leverage propel you to your success.

Use other people’s:

•

Technical skills

•

Copywriting skills

•

Autoresponders

•

Website set-up

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You focus on delivering YOUR MESSAGE.

Work consistently at delivering your message and driving people to your online space.

Let the river take care of the rest!

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Lesson #9: How to Break Through The Brick Wall: Skip The Pain, Go Straight For The Glory

Ok, I haven’t forgotten your most burning question:

How do you leverage the skills of others to shorten your learning curve, break through the brick wall

and achieve online success fast?

I’ll finally answer that in this section.

But first let’s do a recap of what you need to do next to make this year your most profitable year ever!

The Plan

1. Pick Your Niche

a. Remember, Health, Wealth, and Love are the only “evergreen” niches 2. Choose Your Core Affiliate Product

a. The highest percentage commission will be the most profitable b. Find something that bills monthly so you can build a steady reliable income c. This should represent your “one clear message”

3. Create Your Internet “Space”

a. Create a blog and optimize it for use with social media sit