Answers. It is absolutely critical that your affiliates be able to receive support from you (or an affiliate manager as we’ll talk about later) for any questions they might have regarding the affiliate program.
One of the best communication tools you can use is a blog. It’s good for making announcements, offering training and even answering generalized questions.
You can also keep affiliates up-to-date by...
Posting notices inside the affiliate center.
Developing an affiliate forum where you post announcements.
Publishing a weekly newsletter. (More on this later)
Sending out email announcements.
The important thing is to regularly communicate with your affiliates. Don’t bombard them with messages, of course. But do interact with them on a regular basis.
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Hot Content Publishing
The Ultimate Free Traffic Blueprint
Again, we’ll talk more about “communication” in its own section a bit later in our presentation.
So, there you have Affiliate C4TM - the four components of an affiliate center that leads to explosive sales: Creatives, checklists, coaching and communication.
Now, before we move on to our next section, I need to backup just a bit and mention some basic things that you’ll want to know about creating an affiliate center. We’re going to do this by answering three simple questions.