What is the name of your affiliate program?
It’s not critical that your affiliate program have a “name”, but I think it’s important to have one “overall” affiliate program to promote ALL of your existing and upcoming products.
Instead of having affiliate stuff strung out over several different sites for several different products, it just makes it easier to put it all under one roof.
(And, it can actually make you more money as affiliates promote offers of yours that they didn’t even know about.)
You can call it whatever you want, but “Dave’s Affiliate Program”
doesn’t sound nearly as good as “Profit Share Marketing”, does it?
I recommend that you develop a catchy, memorable name. Matching graphics would be a nice touch as well.