Use prize collections.
Who says that the prize you give away has to be something that YOU create?
If you’re going to create an incentive as we just mentioned where “everyone wins”, then a nice variation would be to put together a “prize collection” of other people’s products and services.
In other words, contact several partners and inquire about including their entry level products, trial subscriptions to their programs, etc. in your prize collection.
I’m not talking about stuff they normally give away for free, I’m talking about items that they are currently selling.
Now, why would they do this? They’d do this because they get a free lead to sell something more to later.
Let’s look at a few examples –
Example 1: Joe sells a $30 ebook and promotes a $97.00 course on the backend. He’d likely be glad to give away a free copy of the ebook to 50 of your participating affiliates because they’d have to join his customer list to get access ... and he’d be able to promote the $97.00 course on the backend and anything else he wanted to promote.
Example 2: Jimmy runs a membership site. He’d likely be glad to give away free 3-month memberships to your 50 participating affiliates because after the 3 months was up, they’d automatically be billed for months 4, 5, 6 and beyond – as long as they want to
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remain members.
Example 3: Cindy does graphic design. She’d likely be glad to give away a free ebook cover to your 50 participating affiliates because she’ll offer them a complete webpage layout (with header, multiple ebook cover sizes, footers, order graphics, etc.) for $147.00. Many of the participating affiliates will buy the complete package, thus earning her money.
Example 4: Susan has a “basic” and “deluxe” version of her software program. She’d likely be glad to give away a free copy of the“basic” version to your 50 participating affiliates because she’ll promote the “deluxe” version to them and earn money when they upgrade.
There are many, many ways to get other people to FREELY contribute their existing PAID products and services for your contest if you just ask ... and explain how they benefit.