Find out why affiliates are inactive.
We recently posed one very powerful question to our inactive affiliates, and that question was –
What will it take to get you actively promoting our products?
I mean, if I’ve got 1,000 affiliates and only 50 of them are active, I’d like to know
“what’s wrong” with the other 950, wouldn’t you?
Instead of just letting them sit there and gather dust, I’d like to find out what’s keeping them from participating and then doing my best to remove that obstacle.
So, we sent out that mailing. And we got a lot of responses that we were able to then structure a plan of attack around in order to boost affiliate participation.
You want your affiliates active?
Ask them why they aren’t active.
Then do something about it.