SELECT A Top-Producing Affiliate.
Since the best affiliate managers are in fact affiliates themselves, identify top-producing affiliates within your own program (if you have one) or the programs of your direct or indirect competition.
Why would someone who is already making a lot of money as an affiliate be interested in becoming YOUR affiliate manager? It’s simple: MORE money.
We’ll talk about compensation later, but the bottom line is this: if they stand to make a percentage of ALL sales from the entire affiliate sales force as opposed to a percentage of only sales they are generating themselves, the reward is worth the effort.