GETTING CONTENT OUT TO READERS
Once you have sourced content, the next challenge is to get it out to your followers in an attractive and easily sharable format. You can have the best content in the world, but unless readers are talking about it, all of your branding potential is lost.
Publication tools take care of that aspect for you. Many of these tools are inexpensive or even free. Each tool has its own characteristic view on content creation, curation and publication. Below are some of the best presentation tools to make your content stellar.
Publicate.it – Collect information as you browse online and you can organize that information into different displays. What makes it unique is the added social element, allowing you to publish different content using social media. It links accounts with Facebook, Twitter, Google and email services.
Pearltrees – Gather content and publish it using various platforms. The unique part is the way it encourages networking among curators. You can work with other curators to create the best possible content for your niche. You can import a single “Pearl,” a branch on a tree or an entire “Pearltree.” Then, you can export all of your links into a spreadsheet for easy storage and sorting.
Juxtapost.com – Like Pinterest, Juxtapost allows you to create visual bookmarks. Unlike Pinterest, Juxtapost is geared toward marketing professionals. Visuals can be organized into postboards around themes, making it an ideal way to create a catalog style of content.
iFlow – This content curation tool focuses on providing the best content surrounding a specific topic. It does not focus on social rating to offer you content. You choose your editorial content, based on your own criteria. iFlow helps you cut through the noise of the Internet, acting as your earplugs. You only hear the best.
Newsle – This tool offers news that is always relevant to you. It tracks news about those linked to you through social networks. It takes news and makes it personal. You see updates of business associates and any news relating directly to them.
Zemanta – Marketers are always searching for a way to automatically generate quality backlinks. Zemanta may be the tool you’ve been waiting for. It allows you to set your preferences and forget about it. When you post a new blog, it will automatically source related content. The downside is that all content is sourced according to an algorithm, so you might have some content pop-up that wouldn’t normally make the cut.
Triberr – This site bills itself as the world’s only Blog Amplification Platform. A community of bloggers post their work here so other Triberr members can blast it out among all other social networks with an emphasis on Twitter. They
also feature a unique guest blogging feature that lets you choose blogs from favoured writers and post them directly to your site.
Thinglink – You know that including different media enriches the browsing experience. What you may not know is that Thinglink is revolutionizing the picture post. This tool allows you to link pictures to videos, sounds, text and other multimedia content, turning every picture into a post.
Echo – The social engagement and community building aspect of content curation is the highlight for many businesses. Echo takes that opportunity to the next level. Echo finds and captures content in real-time, and extends that to the comments function. Echo turns comments into conversations by running in real-time, with no page refresh necessary.
Niche News Sites – News sites like Inbound.org, Hacker News, Huffington Post, etc., help limit the amount of skimming needed to find the right content. They have already started the curation process for you. You only need to refine the finished product.