GETTING STARTED WITH CONTENT CURATION
Keep in mind that you can choose more than one theme, but you might want to focus on them in a serial way and organize them logically. Going back to an accounting firm as an example, a tax theme makes sense during the first quarter of the year, and retirement planning or ways to save should follow shortly thereafter, as people collect their tax returns.
Organisation is a critical component in the curation process. It is not just about the content, it is also about the display. The curation process calls for the collation, organisation and display of information.
By starting with a simple picture campaign and expanding to include social programs and educational offerings, Dove started small and grew their campaign into one that will be looked at as an industry-leading example of top marketing for years to come.
They have also earned top rankings for the keyword phrase “Real Beauty.” This is an amazing accomplishment from a simple marketing campaign.
Once you have your broad theme chosen, you can get into the nitty gritty of the curation process. You know the types of content you need, now it is just a matter of finding content and publishing it in an accessible way. Thankfully, there are tons of tools out there that can help.
Content curation tools come in two basic formats: sourcing and publication. Sourcing tools help you find information and content to sort through. They act as the filter, so you don’t have to look at the nearly 700,000 pieces of content posted to Facebook every minute. Not to mention, there are hundreds of thousands of blog posts, articles, press releases and more.
Publication tools help you put together your curated content and get it out to your readership. Both have value, and you should be using them to help you get started.