In an age when customers are increasingly confronted with
poor service, shoddy products, and bad attitudes, you have a
golden opportunity to stand in bold contrast as the provider
who represents everything they are looking for. And having
been treated so poorly yourself on so many occasions, you
know exactly what NOT to do!
If you want customers to Return again and again, and
Recommend you and your products to others, you must
treat them like Royalty. Crowning your customers rather
than crowning yourself not only builds customer loyalty, but
can build lasting relationships, as well.
To do well in business, the model that works best is Win
Win. If your customer doesn‘t win, they won‘t return. If you
don‘t win, you won‘t remain in business. Pretty simple, isn‘t
it? Personally, I prefer to lean toward the customer in one
more important way: I want my customers to feel as though
they got the better end of the deal. Maybe they did, maybe
they didn‘t. It‘s really a matter of perception. As long as both
parties get what they went in for—or more—then everyone
leaves happy.
And in leaving happy, they leave the door wide open for their friends to walk through.
Those Winning,Winning WaysIn order to give more than your competitors, you must be able to afford to do so. If you are unable to make enough profit, you won‘t stay in business. Many companies accomplish this by cutting Cost, because Cost is one of the most important areas of your business you must control. The problem many businesses have is they end up harming Quality as a result. If you can figure a way to keep Cost at a reasonable level without your product or service losing Quality, you will go a long way toward a satisfied customer.
Stay Focused.You can‘t please everyone, and if you try you will end up pleasing no one. The more you focus on your core business, the better you will be able to care for your customers. Never allow yourself to be pulled away into busy work at the expense of the important things that must be done immediately.
Fix Problems Early.If something goes wrong, and sooner or later it will, do your best to fix it. Drop everything else. Small, manageable problems can escalate into big unyielding problems if left to fester unattended. If at all possible, remedy every situation early. Never allow misunderstandings to remain misunderstood. The customer is always right. It doesn‘t matter if you are right or wrong, you must be the bigger person and take the blame, accept the fault. But after doing all you can, you may be forced to accept that some problems cannot be fixed and some customers refuse to be pacified. As long as you do your best, the rest will simply have to be what it is. Take the loss, get over it, and move on. More often though, your extraordinary efforts will amaze your customer, and they will know they can count on you in the future.
them something totally unrelated, but is just for fun in some way. This will help give them a warm and fuzzy feeling about you, personally, because you were thoughtful enough to do something extra for them.
Your customer doesn‘t simply want to Buy, they want to Own. Owning implies they are happy about their purchase. Ownership is an emotional quality. Ownership entices people to want to show and tell with their friends. If your product does more, lasts longer, looks better, etc, your customer can be proud to display it to those in their circle of influence they wish to impress.
Emotional Bonding.When a customer walks away with your product, be sure to add something extra they didn‘t expect. It may a simple little add-on that to the product, or another product altogether that compliments the one they just bought. Or maybe you give After the sale, always check back with the customer and ask if there is anything more you can do for them. This is not about what else you can sell them, but about Customer Care. The goal here is ensure they are happy with your product. If they are having any problems at all, you want to know about it right away.
The last thing you want is for a problem or misunderstanding about your product to fester in your customer‘s mind until they become angry. By checking in early, your customer knows you stand by your product, and will take care of any problems they may encounter in the future. This builds an element of Trust that you cannot afford to be left unattended.
Follow-Up your Follow-Up. Be sure to send some type of Thank You. This comes after the Problem Check you did earlier. The Thank You has nothing attached to it. It‘s just a simple Thank You for their business. Don‘t ask for another sale. Don‘t ask for Referrals. Don‘t talk about problems.
Ask for Referrals.After a little time, but not too much time, has passed, recontact your customer for another Problem Check, another Thank You, and then ask for Referrals. This only works if they are happy with their purchase, and happy about the way you have handled their business every step of the way thus far. Happy customers are happy to refer you, as long as they are absolutely convinced your product is good for their friends or family.
The opportunities for excellence are wide open for those willing to rise above the herd and pursue them.The public has so much negative experience with predatory marketers, you would be a breath of much appreciated fresh air.
About the Author:
Rick LaPoint has years of experience with Inside and Outside Sales & Marketing. He has developed software products in Pascal and C++ for anticipating turning points for stocks, forex, and futures, and has given many live presentations teaching technical analysis skills. You can find Rick's various websites, including Internet Marketing at RickLaPoint.com.
If you want to move your marketing up a notch, then getting online and observing your customers is very easy. Of course this is apart from connecting with them.
I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.
etc. This leads to greater understanding of them as people rather than business customers.
What Upsets Them
These days if someone disagrees with something, then you get to hear about it. It could be about their
industry, market, other people or companies. It is important to know what issues are important in their lives.
Apart from engaging with them there is a great deal you can learn, just by listening and observing.Their Personalities
Not everyone shares everything about themselves, but if you observe them online you will find their personalities do come through.
You can easily see if they have a sense of humor, whether they have warmth, are generous in nature, attention seekers or always need to be right for example.
What is Important in Their Lives
This can be business or personal. If you listen and observe what they are saying you can quickly see where their focus is and what they are thinking about most days.
The Way They Communicate
It is really simple to see how your customers communicate. For example ,you may notice that some of your customers are direct and to the point or are quick to jump on anyone you disagrees with them. Others may go out of their way never to offend others.
Their Business
If you sell to other businesses, then you can stay up to date with what is happening. It may be a launch, winning new customers, problems, needs etc. They will be expressing what they believe is important news about their products or services that they like to share.
About the Author:
Susan Oakes is the
founder of M4B
Marketing, helping small businesses get greater results with simpler marketing. She does through coaching, online classes and marketing reviews and solutions.
This is just a sample of what information you can gather about your customers and the better you know them the stronger the relationship which can only be good for your business.
What Interests Them
Through observation you can see what outside interests are, such as sports, animals, music, cooking, theatre So over to you know, what are your thoughts on this and do you have any suggestions on other information we should take notice of?
By DiTesco from IBlog Zone
If you have noticed, I am a strong advocate for putting up ads – in the right places. Ads should in my opinion be visible while being non intrusive. If you ask me, I totally disagree that any ad should be placed within the body of your content. Your content should be totally free of such eye pollutants in order to provide users with better reading experience. After all, you do want them to read what you have to say, right? Also please note, that I am not talking about images that complement your posts (those are good and highly recommended). Now, you maybe asking what the h… does this have anything to do with better conversions? Read on.
Placing Single Ads On Most Visited Articles
You all have heard of related topics, right. How about related ads? Related ads can also be good complements to your post. If you are writing something about keywords, a premium keyword plugin would be a related ad. If you are talking about web hosting, a web hosting service would be good ad too. And so on.
The ads placement now comes into play and I strongly recommend for you to put it at the end of the post (not before or in the middle). This way, it will still be non intrusive and not distract your readers.
Why most visited articles and how to spot them?This sounds obvious, but really, this is where you should leverage on most of your organic visitors. These are the ones that normally bring targeted users and are the ones that interest you more to improve conversions. I am talking about using this method only for older articles and not fresh ones. Older articles are already indexed and cached and hopefully have good rankings on search engines. Use your webmaster tools, analytics, SEO Tools, etc. to find which articles are mostly visited by users coming from search engines and specific referrers such as StumbleUpon, Twitter, etc. here is an example.
Using Google Analytics Tool:
Log in to your GA account and from your dashboard select content. This is where you
will find everything you need to know about your contents behavior. At the bottom
part of your stats, you will see top content. This is what you are looking for. Now
head over to those pages, edit them, and put in your ads or add some affiliate links, as
described above.
About the Author:
A Business Consultant and Internet Marketer, Francisco Perez (aka DiTesco), is the founder and owner of Home Based Business Resources. He provides information and resources
What kind of ads should you set up?
A 468X60 banner is what I have found to work well. Obviously you can experiment
with different types of ads or if you do not want to add any ads at all, search for
keywords in the body of the post and create some links to affiliate products if you
think that it may work better for you. The idea is to take advantage of the fact that
these pages are the ones that are driving more traffic to your website.
about Internet Marketing, Make Money Online Business, SEO, Social Networking, Blogging, and related topics. You can connect with @ditesco on Twitter.
There you have it. Simple but effective. There are a lot of other ways to increase conversion, and this is one that can work well. Give it a try and see how it goes for you. If you have tried this before, I will be interested in knowing what your experience is. How effective was it? Did it increase your conversion?
By Alex Whalley from AlexWhalley.com
I was just sitting here going through the monotonous exhilarating task of building backlinks to my niche site (Best Baby Car Seats & Covers Here Folks!) when it occurred to me that this little trick I use is not something I have shared with you, so I set about to remedy that – and here is said remedy
We all want backlinks obviously, but what we all really want are the ones that end in .gov or .edu. The best way to find these links is to spy on your competition and find out where they are obtaining them from, but I have a much simpler way of finding them. And the best thing about this method is that you literally build your backlink right there and then, move on and do it again. I have already built 12 tonight and thought I would share lucky number 13 with you, taking you step by step through the process of finding and building a juicy .gov or .edu backlink.
You Need to Digg them UpFor today's lesson I ask that you open your Browsers at
Digg.com, because this is where the magic happens. 1:) First we simply go to the search bar in the top right and type in the kind of link we want followed by profile .
The Reason we do this is because we are searching for the forum profiles of users at .gov or .edu sites, and this is the best way of filtering them out. You can also type in forum’ but I have found this tends to bring back a lot of forum based stories as apposed to forums themselves. Anyway… screen capture below I have used .gov profile as the example.
2:) What we are looking for is the .gov extension with View Profile of‘ or some variation on this theme. The screen shot below illustrates exactly what you are looking for.
3:) Now we simply click on the link and view the profile to see if the link is active, and suss out whether we can get our own .
4:) Bingo! Now I can see that the link is indeed active, and not only that – the link is do follow! Usually the forum allows you to hypertext your link, giving you the chance to utilize your keywords, but this particular example clearly does not allow this – or maybe this user just has no idea – let‘s find out…
The Next thing you want to look for is the Register‘ button, because now it‘s your turn to create a backlink of your own. Go through the process of registering for the forum and then be sure to update your profile!. Also remember that if you can take the time to upload an image, your profile has a much stronger chance of staying active. I also recommend filling in the signature field (if allowed) and including a link to your site or a specific page, utilizing another keyphrase in the hypertext this time. Then go and post a comment to introduce yourself and you instantly get ANOTHER BACKLINK from a .gov website.
5:) Do it again, and again and again Something I might also point out is that more often than not you can hit the jackpot by searching through the profiles of the users who submitted these links. If they are creating forum profiles for the .gov extension and then Digging these profiles for extra link juice, then chances are they are doing this on the same account for ALL their profiles. Find one, and you find them all.
That‘s it for now, see you soon for a traffic update on my niche site, and the link building processes I have followed to date.
About the Author:
Alex Whalley is the owner and founder of the Keyword Research and Niche Site Marketing Blog and the Director of BuRP! Consulting, a Sydney based SEO company. Connect with Alex at his Niche Site Marketing Blog and learn EXACTLY how to build, monetize, and rank a niche site. You can also follow him on Twitter
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Adding key phrases to your blog posts will
improve its rankings. You don‘t have to rewrite
your blog posts to increase key phrase density.
These 4 tips will show you how to increase key
phrase density quickly and easily.
One of the best ways to improve your blog‘s
rankings is to increase your key phrase density.
Key phrase density may sound technical but all
it really means is The more you use the words
and phrases you want to rank for, the better
your blog will rank.
When I talk with blog owners about what they
can do to improve rankings, increasing key
phrase density is almost always on my list of
suggestions. Many people assume this means
they have to totally rewrite their blog posts and
rewriting blog posts is almost as painful and
time consuming as writing them in the first
place.
Don‘t worry! You do not have to rewrite blog
posts to use your key phrases more often.
There are 4 easy things you can do to increase
your blog post‘s key phrase density that only
take a few minutes per blog post.
Start with a list of 2 or 3 key phrases you want
to add to the page. Then, look for words in
the existing copy that can be replaced.
Sometimes you have to think creatively and rework a sentence, but with a little practice, increasing your key phrase density becomes fairly easy.
Tip #1: Look for generic words and make them specificGeneric words can often be replaced with specific key phrases. Pronouns like it, they, them, these and those can usually be replaced with a key phrase.
Generic: It is one of the fastest cars on the road. Specific: The Porsche Carrera GT is one of the fastest cars on the road.
Generic: How can you live without them? Specific: How can you live without couture microfleece pajamas?
Generic: They are the best lawyers in town. Specific: Our personal injury attorneys are the best lawyers in town.
Generic: Our service will come to you.
Specific: Our eco-friendly dry cleaning service will come to you.
Generic: Our products work as well as the name brands at half the cost.
Specific: Our all natural hair care products work as well as the name brands at half the cost.25
Tip #2: Look for single key words and replace them with key phrases
title, it‘s just as important to put key phrases in your blog titles as it is to make people want to keep reading.
Say you‘re a personal injury lawyer in Phoenix, Arizona. Would you really want your blog to rank #1 for
lawyer? At first, it might sound like a good idea, but it‘s not. First of all, it would cost a fortune to get your blog to rank for lawyer. Second, 99.9% of the traffic you‘d get would be useless. If you‘re a personal injury lawyer practicing in Phoenix, that‘s what you want your blog to rank for.
Scan your copy for instances of single key words and replace them with key phrases. If your business is location specific, work that into the copy as well.
Tip #3: Put Key Phrases in TitlesIt‘s tempting to give your blog posts cute, snappy titles that grab attention and make people keep reading. Copywriters at major fashion
magazines get paid a lot of money to write cute, snappy titles. While snappy titles grab attention, they rarely use key phrases.
Considering how search engines give significant weight to the words in the Finding a balance between search engine-friendly and snappy can be quite a challenge. I usually start with a title that accurately describes the content of the blog post and includes key phrases. I call this the functional title. Then I brainstorm a list of alternative titles likely to keep people reading and try to work the
functional title into them. Here are some examples starting with a key phrase we‘re trying to get the blog post to rank for.
Before:The 5 Things You Really Need to Know
After: 5 Internet Marketing Tips You Need to Know to Increase Profits
Key Phrase: walking and biking tours
Before: Dream Vacations on a Budget
After:Walking & Biking Tours: Vacations for the Budget Minded
Tip #4: Put Key Phrases in Headings
Headings tell the reader what a blog post is about which is why readers tend to scan blog posts by reading the headings first. When readers find a heading that interests them, they read the copy in that section. For that reason, search engines give more weight to the words in headings than they do the words in the blog copy.
Fortunately it‘s pretty easy to add headings to blog posts. Assuming you‘re using WordPress, all you have to do is:
1. Select/highlight the text you want to make a heading.
2. Click on the down arrow next to Format in the editing menu.
3. Click on the type of heading you want that text to be. Heading1 means it‘s a main or top level heading. Heading2 means it‘s a sub item of the Heading1. Heading3 means it‘s a sub-item of the Heading2. Etc.Using headings will not only help your blog‘s rankings, it will help your readers find what they are looking for.
Writing good copy is hard work and many people do everything they can to avoid it. But, people who rely on tricks and gimmicks in an attempt to fool the search engines into higher rankings suffer mightily when the search engines catch on to their games. Knowing what key phrases your customers use and working them into your titles, headings and blog copy, will not only improve your rankings, it will keep them stable over time. You won‘t have to worry that your blog‘s rankings will tank when the search engines update their algorithm.
About the Author:
Elgé Premeau is an internet marketing consultant working with business owners to create and implement effective and efficient marketing strategies. Elgé is known for explaining internet mumbo-jumbo in easy to understand language. Learn what every business owner should know about search engine optimization in her free ebook "Higher Rankings in Plain English.
