Success on eBay largely depends on your ability to market your business. If you
don’t drive traffic to your store, you’re not maximizing your sales potentials. The more
buyers you have looking at your store, the more sales you will achieve. eBay is a
marketing giant. It advertises in almost every advertising venue that exists. However,
eBay doesn’t drive traffic directly to your store. You are the person who has the ability to
drive people directly to your store so they can purchase items directly from you, without
going through your competitors. This eBook is written to help you maximize the
potentials of your sales through advertising and marketing, right from eBay!
First, you need to open up webspace. If you want to go big in business, it is
crucial that you must open up a webhosting plan and have a website to sell more of your
products to your customers. Even if you don’t plan selling products through your website,
just let it act as an “about our business” page. Such a page is not hard to set up at all, yet
it will significantly increase the credibility of your business. I recommend that you get a
webhosting plan at 1and1 Webhosting as in my experience they are one of the most
reliable webhosting providers that I've been with and their prices are extremely
reasonable. If you do not have a domain, you must first register a domain, and then sign
up for webspace. Your eBay user ID can serve as a wonderful way to advertise your website. Even
though eBay does not allow the use of a website to be a username, you can bypass this
rule by adding the * to the front and back of your ID. For example, even though eBay
does not allow the username www.showmyebook.com it will allow the username
*www.showmyebook.com* - This is an absolutely fantastic way of advertising your
website through your eBay username.
Cross-sell to your customers. Cross-selling is a practice of suggesting to your
customer the purchase of an additional product that may not necessarily relate to the
original product. What's the best way to do it? Put a link to your store in each and every
single one of your listings. Don't just say “remember to check out my other items I have
for sale in my store.” Provide them an easy way to do it. I always have an animated store
sign that says "click here to visit our store." So even though your buyer may not be
interested in the item that you're offering, there's a good chance that they'll check out
your store to see what other item you offer. The more buyers you have looking at the
products you offer, the more sales you'll get. The html code to link a buyer to your store
is: <a rel="nofollow" target="_blank" href="http://stores.ebay.com/******/">Click Here </a> where ****** is the name
of your store.
The best way to get buyers to actually visit your store when you cross-sell is to
say something that will get them curious. Don't just do the old click here to visit eBay
amazing collection of ***** ever seen on earth at rock-bottom prices by clicking here (where ***** stands for whatever product your store specializes in). Of course, click here
links the buyers to your store. There are many other ways you can form your
advertisement. But remember, if you can get the buyer to be curious, they're more likely
to click the link and visit your store.
Cross-sell to your customers when responding to emails. If your email has an
autoresponder, set one up that says something along the lines of thanks for your inquiry.
We will get back to you as soon as we can to answer all of your concerns. In the
meantime, please take a moment to check out this absolute best collection of ***** ever
seen on earth at rock-bottom prices by clicking here ********* (where ********* is a
link to either your eBay store or your website, or both!). This will allow you to get every
person who sends you an email a direct exposure to your eBay store as well as your
website. When you answer emails, again include the link to your store in your signatures.
This will once again expose that buyer to your store. If the buyer wasn't curious enough
to click on it the first time, he/she will probably do so after being exposed to it the second
time. Never send out an email without a message at the bottom advertising your store.
The use of the feedback system is also a great way to market your eBay business.
Be careful as eBay does not allow the use of links to be left in feedbacks. However, it’s a
good idea to leave feedbacks that relate to the items that you sell. For example, lets say
you sell plasma TV’s on eBay. When leaving feedbacks for other users, it would be very
wise to leave a feedback which advertises what you sell as well, for example:
A++! Come back&shop with us again any time for the lowest prices on Plasma TV's!
This allows every person who views the feedback of the customer to get a direct
exposure to your advertisement. Many will become curious and will come take a look at
what you offer as well.
Volume is a huge key in most businesses. In eBay business, you’ll usually need to
list a lot of items to get a lot of sales. Try to use titles are that eye-catching and list them
in multiple categories that are relevant to the item. Remember this, the more items you
list, the more people you will get looking at your items. The more people looking at your
items, the more of them will check out your store to see what other items you have to
offer. The more people who purchase from you, the more sales you’ll make from your
website. So even though one listing didn't sell, it's more than worth it if that listing
allowed you to receive other sales through cross-selling to your store. The more items
you have running, the more chances you have of cross-selling your items from people
checking out your eBay store. The more relevant categories you list under, the more
exposure you will get.
When you ship out a product, always include a printed note which lists your
website, as well as any piece of advertisement. For example, whenever I ship out my
items I always include a note: Please always remember to check my website at:
http://www.showmyebook.com to find the absolute best eBooks deals on Earth! This
allows each and every single customer who receives your package to get a direct
exposure to your website. It doesn’t cost much at all to print out a large number of these
ads. Yet the sales you can make from this are potentially huge. Purchase an address stamper so that you can easily stamp your address on all
packages that you ship out. Put your website instead of the name of the person who sends
out the item. For example, my address would look something like this:
http://www.showmyebook.com
123 Main Street
San Jose, CA 95125
This way, every time your customer receives your package, he/she will get a
direct exposure to your store before even opening the package / envelope. Even the
mailman and every single person who handle your package along the way will get an
exposure to your website.
Use your website as your contact name in your email. For example, if your name
is John Doe, instead of using John Doe as your contact name in your email, consider
using your website, such as www.showmyebook.com as your contact name. This way,
you’ll receive even more exposure to your website just from sending emails to your
customers. You are granted free resale rights of this eBook. You can resell this eBook for as much as
you want and keep 100% of the profits! You can also give it away to as many people as
you wish. The only restriction is you must keep this eBook in its original form. You are
not allowed to edit this eBook in any way.
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