Basics Of Video Marketing
This chapter is about the basics of video marketing. For the purposes of this chapter, we will be focusing on using YouTube as the mainstay for marketing your business using videos.
We have seen the potential of YouTube – Huge user base, easy to upload videos and easy to share them as well.
Here’s how you start marketing your business using YouTube:
1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5) Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.
Videos with higher rank will usually be featured in YouTube’s channel listings and this will further garner you more views.