Video Marketing Mistakes To Avoid
Videos can be a great way to grow your business fast, when used correctly. But if you commit these common video pitfalls, your business stands more to lose than to gain so becareful. Check out these common mistakes now:
Not leveraging on communities. There are powerful communities on sites like YouTube that allow people to comment on videos, share and participate in conversation and subscribe to videos. You should take advantage of this community. You have to get involved in the community and show the other users that you care about them.
Not tapping into other video sharing communities. YouTube is the biggest, but there are other big video communities such as MetaCafe and Vimeo. If you fail to tap into these communities, you’ll be leaving lots of money on the table.
Not making your videos viral. Viral videos are quirky, interesting videos which make people want to share it with their friends because of it’s funny value.
Caring too much about views. Too often, businesses produce videos and hope to get 1 million views. On today’s social web, success isn’t always counted with stats or measured in view counts. What’s important is meaningful engagements instead.
