Chapter 7. Using Bridge and Landing Pages
Landing pages can be seen all over the internet. Since the advent of the internet, they've been seen as a marketing tactic. Bridge pages have been more common to use throughout the course of the year. What is the difference between those two websites, though?
Landing pages are a kind of web page that is used to produce leads or purchases. A bridge page is often used to warm up and pre-sell visitors before moving them to a sales page. In an advertisement funnel, both bridge pages and landing pages may be included. It's important that you understand the distinctions between these two types of websites and when to use each. Continue reading to find out how to use bridge pages and landing pages in your affiliate marketing.
7.1. What Is A Landing Page and How Does It Work?
A landing page is a single web page on which advertisers capture traffic. Anything, in fact, maybe a landing page. Blog updates, sales sites, and opt-in pages are only a few examples. We don't really judge a landing page by its appearance; rather, we judge it by its intent.
A landing page may be used for one of three things:
Landing websites, as you can see, can be everything. It's entirely up to you to choose the kind of landing page to which you want to direct traffic. Are your objectives to create leads, sell products, or raise brand awareness?
A landing page is a web page that visitors arrive at after clicking on an advertisement, reading a blog article, or seeing a YouTube video.
7.1.1. A Landing Page's Components
The elements can differ depending on the landing page's intent. The website would have an email input and a send button if you have a landing page where you choose to receive emails (also known as an opt-in page or squeeze page). If you're using a landing page to market a product, make sure the call to action (CTA) button sticks out from the rest of the page.
If you're only sending traffic to raise brand recognition, add a video or a few paragraphs about your business. You can also have a call to action on the website to ensure that you don't lose out on any potential purchases or leads. The most crucial thing to keep in mind when creating a landing page is to keep things easy. To avoid confusing the visitor, a landing page can only have one call to action.
REMEMBER: In affiliate marketing, the first maxim is that:
‘’A DISTRACTED MIND OFTEN SAYS NO’’
7.2 What Is A Bridge Page and How Does it Work?
A bridge page is a kind of landing page that may also be used as part of a funnel. When you don't have an influence on what occurs on the next sales page, such as a sales page, bridge pages are often used. Bridge sites are mostly utilized by affiliates and network advertisers for this purpose.
A bridge page's aim is to warm up and pre-sell your visitors before taking them to your affiliate product. They'll be more inclined to buy if you do it this way.
A bridge page accomplishes the following:
7.1.2. A Bridge Page's Components
A bridge page's aim is to pre-sale the product you intend to sell. If you do this, your traffic is much more likely to convert into customers than if you send them straight to the sales page.
There are a few elements you should include on a high-converting bridge page:
If you add all of this on your bridge page, your conversion rate would double. It's also a good idea to keep the bridge page as short as possible. You should have a single simply call to action that directs people to your affiliate bid (a sales page).
7.3. When to Use a Bridge Page vs. a Landing Page
I would consider using a standard landing page whether you have your own product or want to produce leads. Make sure the landing page is tailored to the target. Create a quick opt-in page where you submit traffic if you want to gather email addresses. Create a high-converting advertising page if you have an offer to the market.
You could use a bridge page if you are an affiliate marketer. And you have no leverage over the product list. You will pre-sell the guests and close the distance between them and the commodity by using a bridge tab. Rather than routing cold traffic straight to the sales list, you'll win more affiliate commissions this route.
