Youtube Authority by Anonymous - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

 

Table of Contents

Introduction

Chapter 1 – Getting Started

Knowing the Reason Why You’re Starting Your YouTube Channel

Determining Your Target Audience

Know Your Direct Competition

Scheduling Your Uploads

Equipment and Software You’ll Need

Allocating the Time to Create Your Videos

Chapter 2 – Choosing Your Niche

Determining What You’re Good At

Selecting a Category

Researching Topics

Consider a “Desperate Niche”

Chapter 3 – How to Optimize Your YouTube Channel for Success

Choose a Memorable Channel Name

Use an Attractive Channel Icon

Create a Channel Trailer

Integrate Social Media Links

Include Channel Art

The About Section

Chapter 4 – Developing Your Content Strategy

Why Consistency is Important

Types of Videos You Can Create

Vlogs

Company Culture Videos

Interviews

Webinars

Events

Presentations

Tutorials

Product Reviews

Chapter 5 – Strategies for Building an Audience

Comment on Similar Videos

Use Social Media

Participate in Forums

Collaborate with Others

Chapter 6 – Strategies for Increasing Your Customer Engagement

Create Simple and Beautiful Thumbnails

Add Annotations to Drive User Actions

Keep Your Videos Short

Basic SEO Principles and Marketing Strategies Apply to YouTube

Chapter 7 – How to Monetize Your YouTube Channel

YouTube Partner Program

Affiliate Products

Work with Outside YouTube Partners

Sell Your Own Merchandise

Drive Traffic to Your Website

Chapter 8 – Mistakes to Avoid on Your YouTube Channel

Purchasing Fake Reviews

Doing a Video Dump

Ignoring Your Social Media Presence

Inconsistent Video Uploads

Not Engaging With Your Audience

Failing to Have a Plan

Trolling Other Channels and Begging for Views

Not Linking Your Channel to Your Social Media Accounts

Conclusion