Zyxtology . It’s a strange word, isn’t it? Chances are you’ve never heard it before. Yet here you are, picking up a book and checking to see if it might be relevant to you.
Relevant.
That’s the key word.
So what is this book about? Is Zyxtology some sort of new religion or philosophy? Is it a way of predicting the future, or maybe an emerging school of economic thought?
Not quite.
This book is about becoming successful in business … and in life. It’s about learning to thrive, to make the most of the opportunities that you create for yourself, even in an economy that’s rapidly falling apart. The key is relevancy.
You may glance through this book and think, “This isn’t for me. I’m not up on that Internet stuff; I don’t know what he’s even talking about.” Know what? That doesn’t matter. This book is designed to take you on a journey and to show you step by step what you need to know.
Are you successful in your business?
If not, why?
Do you want to be successful, or to become more successful than you already are?
Then this message is for you.
Not to be trite, but it’s true that the only constant in this life is change. We may think we’ve finally figured things out; we know how to get by, the best way of doing things. But today’s reality is different than yesterday’s.
For instance, if you pick up any general history book, you can read about the Wright brothers, Wilbur and Orville. You can read about their vision. You can learn about their small bicycle shop, and how they weren’t content to keep their minds and vision firmly planted on the ground, where their bikes were. The brothers’ historic flight at Kitty Hawk in 1903 was seen by few people, but it changed the world. What drove them to create the first airplanes? The belief that they could!
At the turn of the twentieth century, “horseless carriages” were increasingly seen on the roads. Many people scoffed at the idea—why replace the reliable horse as a mode of transportation? Besides, it reached terrifyingly dangerous speeds. It could maintain a steady 10-15 miles per hour!
Yet as the pace of life picked up, automobiles became faster, with more powerful engines. And the machines, once viewed as a toy for the wealthy, became relevant to more and more of society. Cars have enabled our modern culture to evolve as it has; we’re a mobile people, willing to commute to work or drive to shops or travel to visit with family or friends.
The telephone, electric lights, the phonograph ... History is filled with examples of innovations that have changed our lives for the better. Yet most people were skeptical of each change, holding back to see if it was safe or really useful. You see, people said these things were impossible; but they were wrong. We cannot look at the way things are right now and assume they’ll stay the same; what was impossible yesterday may be achievable tomorrow.
So what about today? Well, things are changing so rapidly that it’s hard to keep up. I’m sure you know that inkjet printers can be used to print pages from your computer. But did you know that 3D inkjet printers can be used to create artificial bones? A patient’s X-ray and CT scan data are used to create a three-dimensional computer model; multiple cross-sections are then sent to the printer. Obviously, it doesn’t use ink and paper; the printer actually lays down layers of liquid and powder, creating a strong, lightweight and porous artificial bone. It’s designed to be reabsorbed by the body as the surrounding bone grows back and replaces it. Impossible? A few years ago, yes; but no longer.
Even the gadgets that we now take for granted are amazing. When I was growing up, I wouldn’t have believed I could carry around thousands of songs, movies, stacks of books, language translators, piles of video games, a phone and a camera—all in my pocket! Yet we do that every day and often take it for granted.
As technology changes, our lives change too. We now have the tools in our hands to reach hundreds of thousands of people at a time … with a mere click of a mouse.
Zyxtology is concerned with embracing that change. It looks to the present and future rather than living in the past. Zyxtology is about positioning yourself in the marketplace; it’s about being one of those who can look beyond your normal scope of vision to embrace change.
Would you like to present your message to a worldwide audience—without spending millions on advertising? Zyxtology will show you how to do that. In today’s world, we can harness the power of social networking to bring our message to millions of people, most of whom we may never meet. But we cannot remain entrenched in the way things have always been—just ask the people whose jobs were replaced by machines during the Industrial Revolution.
Whether you’re a businessperson, an author, a pastor or a ministry leader— whoever you are, whatever you do, you have a message to get out there.
And Zyxtology will help.