When you are looking for products to promote there are some basic factors you should be taking into consideration when you are looking for products.
Also take into consideration some of the following recommendations when you recommend a product to your list or as an Affiliate for any product.
Be picky about what you promote, and take the time to be sure that everything you recommend is of legitimate value.
Be HONEST when making your recommendations! Nothing will turn people away more quickly than a blatant attempt to fill them full of hype and hot air just so you can make a few quick bucks.
Take time to go through the product ahead of time to know exactly what you are promoting and that it is actually worth the value you are trying to sell someone on. (Especially if it is a Marketer you do not know very well, and you are not familiar with the quality of product they deliver.)
You shouldn’t be selling what you do not believe in and, the fact is that personal testimonials will do a lot to boost your sales.
Determining Factors of Affiliate Products
Some of the common questions asked by affiliate marketers are these. “What product should I sell as an affiliate? What affiliate products are hot selling?
Plain and simple: Research is the only solution here.
The Wants- Wants are the determining dimensions among many choices.
The Need-Needs are the basic reasons a person is looking for the product or service.
The Value Driver- Value Drivers are the values or intangibles associated with a product or service. They are actually part of “wants”
but your value drivers will become extremely important when products or services are not differentiated from other similar products being offered.
The following are three excellent places to find products that you can become an affiliate for:
Commission Junction http://www.cj.com
Other places to consider reviewing:
Factors to Consider When Choosing a Product to Promote There are many factors to consider when selecting an affiliate program to promote.
Here are just some of the features that you should be looking for when deciding on what affiliate products to promote.
Relevance: Promote programs that complement the theme of your site or your Niche.
o Visitors are already interested in the subject of our site, gives you the advantage of an easier sales conversion.
Quality & Stability: There is a huge quantity of Affiliate Products, do not SETTLE for a program that is sloppy just to have a product to promote..
o Look for good reputable companies that are stable.
o Ask to speak to existing affiliates
o Make sure that full contact details are provided.
Commissions: As far as commission percentages go, look for products that you will earn a minimum commission of $20.
o In order to achieve maximum profits, I recommend that you aim for commissions at the 50% -100% level.
o High end product will usually be lower commissions 25%-50%
o Lifetime Commissions. (your customer you sent is cookied to you for life)
o Residual Commission
o When are commissions paid
Affiliate Support: The best companies to work with provide plenty of support
o Promotional material available: sample ads, banners, logos o Advice about maximizing sales provided.
o Statistics on click through sales and earnings should be provided and updated regularly.
o Able to get your questions answered in a reasonable period of time –
say, within 24 hours. Be reasonable. If a product owner is in a middle of a major launch his support will generally be heavier and they may be a little behind.
Sales Page or the Pitch Page
View pitch page to help you learn more about the product and get ideas on how to promote it, such as what keywords people might search to find it, benefits you can highlight in your promotions, and more.
Look for products with good sales page to market as an affiliate
Is there a good strong and Catchy headline
Is sales page text or video sales page
Is sales page clean and easy to navigate
Good valid, solid, legitimate testimonials from real people!
Is there a good strong clear call to action
Does sales page have leaks that will rob your commissions Warning - look for sales page "leaks“
As an affiliate you want the visitor to read through the sales page and hit that order button with you getting credit for the sale. There are a number of reasons why this does not happen. We call these leaks in the sales page.
Link to an affiliate sign up page. Your potential customer could simply become an affiliate and purchase (steal your commission) the product himself.
Product Owner offers multiple payment options so for example if you are using a ClickBank ID and ClickBank is not chosen you may not get the commission.
The product you are promoting is just one of many unrelated products on a page - a put-off for the potential customer.
There are many external links which distract the visitor from reaching the order page.
The product owner captures your commission. There are offers to join a mailing list or claim a free report: Most of the time you will get credited for any sale ensuing from these leads but on occasion you may run across a unscrupulous product owner that may follow up and make the sale via his own link.