Many a marketer is trying to pick up some extra cash by getting on the blog review wagon and many fail and never make a dime. One of the reasons many fail to ever succeed with a blog review is because they are offering nothing different than anyone else. Think about having a “unique selling point” something that your review can offer that people won’t be able to find elsewhere.
o Do you manage to bring a humorous slant to it?
o Do you have a specific or rare expertise about the subject o Is your opinion vastly different to that of everyone else?
o Have you managed to be the first one to review something?
Use your own individual uniqueness that you have to your advantage. Your focus is not only on the product you are reviewing, it is also on your uniqueness and why someone should listen to you over top of everyone else around.
Don’t just write about yourself.
Be careful when talking about your uniqueness. Once you have them hooked in get off of yourself being the topic at hand. In other words make sure that you don’t write about yourself. Reviewers want to know about the product, and that should be what you concentrate on.
When writing your blog review the number one question running through your mind should be, “what does the reader want to know?” This is the most important thing to remember when writing a review.
You can craft the wittiest review with the cleverest metaphors, but unless the reader finds out what they want to know, you’ve not done your job as a reviewer.
Do your best to think of the sort of questions your readership is likely to be asking themselves about the product or service you are reviewing.
Generally I find that the questions I have running through my mind, are not too far off from what my readers want to know as well.