7
COMPETITOR’S AD CAMPAIGNS
PROBING HACK
With Moat.com, you can gain access to metrics of your competitors’ Display Advertising Campaigns they are conducting in the web. Moat helps to measure realtime attention analytics over 33B times a day, which is like unique from the rest of the other tools. It has the ability to pull in third-party data using its real-time API’s.
Usage Phase: Competitive Analysis
Tools Used: https://moat.com/
Paid/Free: Free Tool
Free Alternatives: Will detail out in the next book of Growth Hacker Granny.
1) Head over to https://moat.com/ and do a Moat AD search which is search by brand in the search box there. Example: Dell
2) You will be able to see the specific Display AD campaigns of the particular brand created till date. Also, related search would show up at the top like related brand names for example like Lenovo, Acer, Asus etc.
3) Click on Load more for more Advertising ideas to show up.
4) Use these ideas and ads to come out of the creator’s block and utilise these to create new display advertising campaigns on your own with unique thoughts put in.
5) You can create the graphics for your display ads on Bannersnack.com or Canva.com and upload them to Google Adwords (adwords.google.com) while during Display AD campaigns
You can also get more inspiration of ideas for AD campaigns by clicking on Random Brand feature at the top on Moat.com.
If you would like to know about a cool Google+ growth hack, watch https://www.youtube.com/watch?v=I3Oyq6rX7LA. It’s been almost a year since I posted it, but this stuff still works, my dear friend. We promise that it’ll be amazing..
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