What are Home Parties?
Home parties are a prospecting method in multilevel marketing where the rep hosts a party at his or her place and invites guests over. These are usual parties but during the party, the rep will take the chance to speak about the MLM business. There will be a strong inclination to build interest in the opportunity and people will be asked to sign up before the party closes.
The rep can then ask one of the downline members (probably one that was recruited at the party) to host another party at his or her place after some time. Again, the routine of prospecting will be conducted and more people will be brought into the fray. In that way, MLM reps can host home parties, whatever level they are at, and get a good number of interested people that way.
Home parties are mostly used by women because they have a natural affinity for hosting parties. In fact, the trend of hosting parties for MLM was started by Tupperware, who caters largely to women.
What are the Pros of Home Parties?
The best point about home parties is that they are always fun. People hosting parties will keep them as close to normal parties. The marketing is not done in a special segment during the party, keeping the rest of the party fun.
Since people are invited over for these home parties, they will feel privileged and at least listen to the opportunity that the host is explaining.
These parties also help in building up the downline networks as people who are inducted into the network can also go ahead and host their own parties and bring in more prospects that way.
What are the Cons of Home Parties?
No one can host a party everyday. It becomes an effort after some time. Some companies have a limit of parties that their reps can host in a single month. Also, it is necessary that the person enjoy hosting parties, or this could be completely ineffective.