What is Blogging?
Blogs are websites where people can make posts which are recorded in a chronicled format. The posts are usually stamped with the date and time at which they are made and the username of the person who has made the post. Every post can be commented upon by people visiting the blog. In some blogs, the comments can be made without registering on the blog, while on some others a registration and even an approval from the administrator might be required.
Blogging has come a long way from what it was when it first became popular. Earlier people used blogs as a kind of personal diary which was not meant for the general public. The blogs would be like family souvenirs or something that only a group of friends would share. However, today, commercial businesses are tapping blog marketing to promote their products.
In the world of MLM, blogging has special significance because they can help not only in building and strengthening marketing networks but also in prospecting new people and selling products.
What are the Pros of Blogging?
The best feature of blogs is the immense visibility they can create on the Internet. Search engines love blogs if they are constantly updated with content. Also, business bloggers use techniques such as search engine optimization in order to bring the blogs higher on the search engine rankings.
Blogging helps build communities which are great for MLM prospecting needs. Blogs can be visited by other experts in the field who would make their own posts, thus adding to the information value and credibility of the blog.
Blogs can be tapped with other Internet marketing methods such as article marketing, email marketing, etc. and leveraged into interesting a large number of people into the opportunity.
What are the Cons of Blogging?
The biggest problem with blogs is that they need to be constantly updated, which means a lot of work is needed in maintaining a blog. Blog authors may find themselves in a crunch for ideas after a while and may need to hire professionals to keep their blogs running, which spell expenses. Also blogs need to be pepped up for SEO which needs some kind of technical knowledge of how search engines work.
