What is "Tell a Friend"?
The " Tell a Friend" script is a small widget that is included on websites (usually) so that subscribers to the website can tell their friends about the website through an automated process. This is done usually during the signup process. When a new member joins the website, a window may come up which informs them that they can tell their friends about this website. If the subscriber clicks the OK button, he or she is taken to a form where they can put in the names of their friends. An automated email will be then sent to these friends which will probably read something like "XYZ has found this website interesting. You can join in too, here!" or "I am really happy to be a part of … and want you to be here too. Do meet me here soon – XYZ."
In some modern versions of the "Tell a Friend" widget, the person is directly allowed to sign in to their email from which they can just click and select which friend to send the notification to. This makes the process much more user-friendly. If the default option is used, the notification will be sent to all the contacts of the subscriber.
What are the Pros of "Tell a Friend"?
This is the online version of word of mouth publicity and is very effective in bringing people. People will like to go with their friends' recommendations and will at least want to see what it is all about. Hence, there will be initial signups.
The method does not cost anything and does not take any time. "Tell a Friend" widget are freely available on most site builder software applications. Once it is installed, the process goes on in an automated manner.
What are the Cons of "Tell a Friend"?
Though the marketer will get an initial flood of signups, there is no guarantee that the people who have signed up will continue. It is necessary to be consistent with these newly signed in members because they will have to be pleased with the services of the website.
