What is Banner Advertising?
Banner advertising means advertising in someone else's space by placing a banner there and paying the rent for the space. In the online world, banner advertising takes up space on other websites to promote a business. The banners could be horizontal or vertical, placed at the top, bottom or the middle and of various dimensions. Based on all these points, there are great differences in costs of the banner spaces. Also, the kind of banner matters. Banners of offensive businesses will cost more to host. The banners may display the link of the website. In any case, the whole banner is always clickable and will take the clicker to the website of the advertiser.
Network marketers use banner advertising to promote their business opportunities. However, this is not a common form of advertising for new entrants into the MLM world because of the costs involved. After a set period of time, marketers start considering such methods as banner advertising to leverage their business.
What are the Pros of Banner Advertising?
Banners have visual appeal . When made professionally, their esthetic appeal is enough to bring in visitors. Intelligent wordings in the banners add to their appeal.
These banners will be kept for some time on the host site. This allows for prolonged visibility. If banner spaces are brought on popular websites, a greater amount of traffic can be funneled to the advertiser's website. However, this can increase the cost.
Banner advertising requires a visitor to do next to nothing. Only clicking on the banner is enough to direct them to the website.
What are the Cons of Banner Advertising?
The expense is the major stumbling block. Banner advertising has no value if it is done on sites that no one visits but to buy banner space on popular sites, the costs will be higher also. Furthermore, these banner ads need to be professionally designed and provided copy for, which is again an expensive proposition.
Banners do not have permanence. Banners have to be bought for time as well as space. This is a drawback in comparison with most other online marketing methods that have more permanence.
