What is Organic Search Engine Traffic?
Organic search engine traffic is traffic which is generated automatically for a website without resorting to any paid methods. There are various ways to do this. The most popular method is to submit websites to search engines such as Google. This helps in bringing traffic, but it is still important to optimize the website for the search engine because it will have to go through the crawling process by the search engine spiders. There are other places on the Internet where the submissions can be done, such as directories like Yahoo! and other sites.
Marketers are always in the search of more leads for expanding their business networks and in such a scenario, organic traffic works amazingly well. However, it is important to keep the effort consistent and track the progress so that results are seen.
What are the Pros of Organic Search Engine Traffic?
The best part about organic search engine traffic is that it is a completely legal process. No one can put a finger on these methods. (Other methods are often subjected to being branded illegal. The most prominent such methods are email marketing, which can be branded as spamming, and commenting on blogs.)
Organic search engine results are displayed differently on the search engine results than the paid results. From the user's point of view, the organic results are preferred because they have reached the search engine page on their own merit and not because they are paying the search engines to post them.
Organic traffic is free. Though it is labor-intensive and needs to be kept on as a consistent effort, the fact that there is no requirement of money makes it a popular method of online promotion among network marketers.
What are the Cons of Organic Search Engine Traffic?
This method takes a long time to show any kind of result. An estimated six months must be allotted to begin showing results of the optimization techniques and submissions.
There should be no inconsistency in maintaining organic traffic. Just as the search engine results can increase with effective promotion, it is also possible that they will plummet if the efforts are slackened.
