What are Co-Registration Leads?
Co-registration leads are leads that are generated by making people opt in to various services on websites. These are advertised as offers for which subscribers can opt in. Opting in is optional. Subscribers can also opt in to as many of these links as they want. When they do so, they are sent further information from these services, which could newsletters or marketing emails. Marketers use this opportunity to get targeted leads to their businesses.
There are three kinds of co-registration leads depending on how people are made to opt in to the services. Some of these require the person to check a box to get added to the list (opt in), some require them to uncheck a box (opt out) and some of them will get an email when they opt in which will have a link that they need to activate by clicking (double opt in). All three methods of acquiring co-registration leads are very popular among marketers, who usually pay in terms of the names they acquire in their list.
What are the Pros of Co-Registration Leads?
Co-registration leads can bring in targeted traffic to websites. People who opt in have done so out of their choice. They know what the product is about, they are interested in it and hence they have decided to opt in. This kind of targeted marketing is reinforced by double opt in features.
What are the Cons of Co-Registration Leads?
These could be a costly affair for a new marketer. A single name could cost up to a dollar or more. There are low priced services available, but the quality of those leads may be inferior too.
Co-registration leads are not an exclusive marketing process. They need to be kept up with follow-up promotion, which can consume a lot of resources of the business.
There is also confusion sometimes among opt in and opt out features. People may check a box to opt out when they actually need to uncheck the box. This may bring people mistakenly to the list. Promoting to these people is of no use. In all probability, they will unsubscribe soon, delete the emails or simply not open the email.