What are Viral Reports?
Viral reports are a method of rebranding. This report contains some information that allows other people to rebrand the report and put their name on it. These people can resell this report as though it were their own. Viral reports are prominently used in the online marketing world with the intention of bringing more credibility to the business.
The main requirement to make a viral report is a rebranding software application. These applications can convert the report in someone else's name and most of them can even be given away with the report itself so that the report can be further rebranded. Viral reports are publicized through social bookmarking websites, article directories, forum marketing and even on the publisher's websites.
What are the Pros of Viral Reports?
The reach that viral reports can have is immense. A publisher may not have enough leads to promote a business opportunity. But the person to whom the viral report was given may have a huge amount of leads. Even if that person rebrands and gives away the report to his or her leads, the links within the report will still point to the original publisher. This could bring a surge of traffic to the publisher's website. Also, this traffic would be targeted because they have come after reading the report and liking what they have read in it.
This could be a way of making some money if the viral report is designed to be resold.
What are the Cons of Viral Reports?
The process of promoting viral reports could be tedious for some. These reports need to be promoted aggressively through various places on the Internet. The rights can be sold for a sum of money, but then that makes the process much more difficult.
Though infringement laws are different for viral reports, there are some rules that must not be broken. The publisher's links cannot be tampered with, for example. But some unscrupulous people may do that, leading to loss of the intended traffic to the website of the original marketer.