What is Giveaway Events?
Giveaway events are events when a host of marketers come together and give something away to people. The intention here is to arouse the interest of the people into their business opportunity, though this is only a subtle undertone. The overtone is that of making a gift.
Such events are usually highly publicized before. Various marketers are invited and a lot of emails are sent on the marketers' lists about the event. These events also see a lot of traffic because of the freebies that are given away. In some cases, it will be announced beforehand what the gift is, while in other cases, that may not happen. Some marketers like to play at the surprise factor which can enhance the value of the gift.
What are the Pros of Giveaway Events?
Anything given away for free generates a lot of goodwill and so is the case with these giveaway events also. The participants earn brownie points in the minds of the receivers who will not mind to add themselves to their lists to receive more gifts from them. This helps the participating promoters to generate leads which they can use for further business promotion.
Due to the publicity that the event gets online, the participants become more popular than they would be if they had given away the gift from their own website. This ensures a greater curiosity factor. The publicity helps in creating a positive brand image also.
What are the Cons of Giveaway Events?
The resources required for such events are immense. The gift itself will cost, and organizing the event online costs extra. The gift could be something like an eBook, but writing the eBook requires money. Due to the expenses involved, such giveaway events are not held too often.
It is absolutely necessary that the gift is of some value to the users. If the gift is of an inferior quality, then the entire campaign may backfire. Some marketers thoughtlessly give away anything just to generate leads, thus losing a lot of credibility in the process.