The biggest question that a blogger often faces is what they should write about. What you write about depends on why you are blogging in the first place. Find your niche market – Who do you want to reach with your blog? Do you have a topic you are passionate about? Do you search for things on the internet and after all the time you spend searching, finally find your answer? Turn the answer into a blog post. This is a great topic by all by itself. Believe me if you were looking for the answer and couldn’t find it immediately; someone else will be searching in frustration soon, so why not provide it for the next searcher? Try to avoid a saturated topic where there are a gazillion posts about the same thing because chances are after your friends and family read your post you will be over shadowed by bloggers with a larger following on the same topic. Make your topic unique, interesting and genuine. A blog should not read like a commercial advertisement but what it is. Information shared by an everyday person on their views about a certain topic.
The more people who value or trust what a blogger has to say, the more people will link to and recommend the blog they enjoy or have found value from. One of the great things about blogging is that you do not have to be a professional writer to have a popular blog. To make your blog popular make it honest, pleasing to the eye, and interesting enough for them to come back.