Business Blogger’s Manual: How To Increase Your Business Income With A Blog
Business Blogger’s Manual
How To Increase Your Business Income
With A Blog
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Business Blogger’s Manual: How To Increase Your Business Income With A Blog
Table Of Contents
Introduction......................................................................5
Setting Up A Blog...............................................................6
Cost Of Running A Blog......................................................6
Time...........................................................................7
Energy........................................................................7
Passion.......................................................................7
Money.........................................................................8
Emotions.....................................................................8
Benefits Of Having A Business Blog....................................9
Marketing & PR.............................................................9
Establish Expertise........................................................9
Direct Communication...................................................10
Control Of Information..................................................10
Collaboration...............................................................11
Credibility....................................................................12
Content.......................................................................12
Frequency Of Posts............................................................12
Types Of Posts.............................................................13
Blogging Yourself..........................................................14
Ongoing Contributors....................................................14
PLR............................................................................14
Guest Posts.................................................................15
Ghostwriters/Bloggers...................................................15
Marketing..........................................................................16
Commenting................................................................16
Social Media................................................................16
Advertising..................................................................17
Ad Space On Other Blogs...............................................18
Adwords......................................................................18
Text Links....................................................................18
Paid Reviews................................................................19
Giveaways...................................................................20
Competitions................................................................20
Mailing List..................................................................21
Getting Traffic....................................................................21
Types Of Posts That Attract Traffic..................................21
Directory Submission....................................................22
Search Engine Friendly Posts..........................................23
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Business Blogger’s Manual: How To Increase Your Business Income With A Blog
Keywords....................................................................23
Search Engine Optimization............................................23
Guest Posting...............................................................24
Press Releases.............................................................25
Blog Interviews............................................................25
Blogging Etiquettes............................................................26
Mind Your Manners.......................................................26
Treat Your Visitors Well.................................................27
Return The Favor..........................................................27
Sustaining Your Blog..........................................................27
Make A Content Plan.....................................................27
Marketing Plan.............................................................28
Blogging Myths..................................................................29
Increasing Income Through A Blog....................................31
Selling Services & Products............................................32
Affiliate Programs.........................................................32
Using Adsense..............................................................33
Selling Text Link & Sponsor Ads......................................33
Offering Consultation Services........................................34
Referrals.....................................................................35
Testimonials................................................................35
Word-Of-Mouth............................................................36
Recommendations........................................................37
Reviews......................................................................37
Citation.......................................................................37
Conclusion.........................................................................38
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Business Blogger’s Manual: How To Increase Your Business Income With A Blog