4. Create Pre-Sell Offers
This is possibly one of the most important sections when it comes to actually convincing people to take an action. Some of the top CPA affiliate marketers make absolute killing because they completely understand the importance of creating the right pre-sell page that focuses on delivering solid content that people are hungry for.
The first thing you want to do is make sure that you are not using pushy sales tactics. You want to take the information that's provided to you about the product or service and then visit the main original sales page by the merchant.
By visiting the main sales page, you can extract information from the headline, sub headline, and make bulleted points about the kind of information that you can provide.
Your job is to create short bulleted bits of information that jump out and grab the reader's attention because this information is suggesting different ways to solve their current dilemma. The information must solve a problem.
Your content should also build a good relationship with the reader and convince them that you're giving them a legitimate review of a product or service and the highlighted points that they need to make a buying decision.
In the case of CPA, products and services, you are simply trying to get the prospect to take an action, but if you also provide additional information about the product or service, there is a much greater likelihood that your traffic will also bring higher conversions.
Most marketers lose sight of the fact that the reason why companies are paying you money is for conversions so eventually they can make a sale! Pre –selling does this.
Most CPA marketers only view their narrow perspective of getting the client to fill out information but completely forget that the higher the conversions that you have, the more money will be available for advertising and thus the more money you can make. You will also be a rising star too!
Doesn't that make sense? Put yourself in the shoes of the retailer or merchant. Why would anyone pay money just to harvest e-mails especially if where these e-mails are coming from are practically worthless?
It's not too difficult to get a bunch of people to sign up for additional information, but if you do your job right and provide all the facts, you will also have a greater likelihood that the prospect will decide to purchase the product or service.
Not only is this good practice for you to do, but you will also have the ability to do this for your own personal products and services, if or when you decide to promote them.
Most successful CPA marketers eventually promote their own products and services, so practicing creating pre-sell pages is just a smart idea, and one that benefits anyone who works with you.