The Main Focus
The main focus of this entire process is to make the visitor believe that you're providing information to them without necessarily looking for them buy something.
The reason why you also want to have as many different types of ways for people to opt in to your mailing lists is because not everybody will be visiting your main website.
It's a really good idea to start a blogging website, and I would suggest using wordpress blogs, because Google loves them and anything posted on those blogs tends to rank higher in the search engines! ( You must host the wordpress software on your server. Don’t use worpress.com.)
So you would have some information about the product or service on a blog or page that has virtually no advertising and only a direct link for people to sign up to your mailing list.
This does two things; the first thing it does is establish a relationship with the people that you want to make purchases or complete CPA offers with.
The second thing is that you be building multiple segmented lists and driving people onto these lists that you can later redirect to your main niche based website.
This really isn't complicated at all. You only need a wordpress blog and your main website. Your main website will have the lion share of the information that will actually follow up to your affiliate links and you can use blog to drive traffic to your mailing lists.
This will be your principal method for driving traffic to all of your offers. There are certainly other ways that you can build traffic, but daily blogging, using wordpress blogs, practically guarantees that every time you do a pre-sell page there, you will be building a mini traffic machine.
Try to do daily posts / blogs because Google reacts quickly and it has been my experience that within 30 days you will have a consistent traffic flow.
In 60 days. You can expect over 100 visitors a day or more, and in 90 days. You can literally be seeing almost 1,000 visitors a day! Get them to join your list and you are golden.
A Single Authority Website?
Of course you can always operate everything from a single website, but if you do, make sure you have multiple ways for people to sign up to each segmented mailing list and a way to build pre-sell pages and a good blog that sends people to your sign up / squeeze pages.
Remember one thing; people are actually smarter than you give them credit. If they believe you are trying to sell them something right out of the gate, they will be ‘gun shy’ and your conversions will drop.
Provide value, build trust and then send them reviews.
Later on, after you've delivered information again from your e-mail marketing, you can also send them a few days later, another e-mail to your main website and review pages.
Did you see how simple that was?
Remember that you don't have to write all of the content yourself, but you should use whatever main sales page that has been put together, to extract all the information you need and re-write in your own words.
I suggest that you do this because most sales pages have been carefully put together the best possible content to help create a sale.
Don't reinvent the wheel and use what other top marketers have already created for you to write an effective pre-sell page.
Ultimately, your pre-sell page should position someone to act immediately upon additional information and finally to either complete a CPA offer or make a purchase, or both.