Cost Per Action/Acquisition (CPA) marketing is also known as one of the best forms of affiliate marketing. I'm sure you've heard the term affiliate marketing before, but what separates cost per action from direct affiliate marketing is that you earn a commission from the merchant by simply getting the individual who is responding to the CPA offer, to take an action.
The reason why this model is superior to most typical affiliate marketing is because the respondent (person reading the offer) only needs to take some kind of action without the necessity of making a purchase.
It is significantly easier to get someone to respond or take an action, as opposed to making a purchase. This is why CPA marketing works well to generate income for marketers.
For example, a respondent needs to fill out an offer like the one on the next page:
Source: http://www.freestuff.eu/prizes/win-netflix-subscription.php?
Here we see a CPA offer in its most basic form. The merchant pays £ 1.00 (i.e. one pound) every time someone fills out the simple form. This information is then used by the merchant to try to convert people to the offer.
Typically, it's not too hard to get someone to fill out basic information such as name, e-mail, and a zip or postal code.
The merchant can then use this information over and over.
With enough traffic to an offer like this, and since making money is just a matter of getting someone to fill out the information, there is no purchase that has to take place.
The CPA or cost per action that is paid, is for the respondent to submit this information to the company. It just doesn't get any simpler than this!
Do These Offers
Really Work?
Like any diligent marketer, before you get involved in any type of business opportunity, you need to do your due diligence. Do not always believe what you are told but look at the numbers and make sure that other marketers are successfully making money with the CPA offer(s) you like.
For example, once I find the right kind of offer, I then want to make sure that other people have utilized similar offers to make a fair amount of money.
What I want you to understand are the core concepts first before I teach you how to do CPA marketing. This is because without a successful and tested CPA offer, you might be wasting your time.
I like the Netflix / CPA offer above because it does not require someone to make a purchase but rather sign up for additional information.
This is a great way to guarantee that the program you are choosing has a sound basis in reality when it comes to generating income. This is what separates hobbyists from marketers.
I will talk later about CPA networks and the necessary steps you need to set all this up correctly, but first I want you to understand that you must choose a good program that other people are successfully promoting, like this one.
Here is what one top internet marketer had to say about the Netflix CPA offer that I have shown you (source is the Warrior Forum):
This is exactly what I am referring to when I say proof first. These are the kinds of programs that you are looking to promote because they have a proven track record, a simple landing page design for the promotion, prospects know that they can trust the offer and it converts exceptionally well and has a broad appeal to most people.
This kind of program so works well because it also offers something that most people are interested in, so you can send more generic traffic to an offer like this and still make great conversions.
This is an extremely important point, unless you have mastered driving traffic to specific niche based offers.
So your first idea for a CPA offer should do the following things:
I want you take a look at the list above and commit it to your long-term memory. Any offer that doesn't met these core requirements is going to be harder to promote, and will have a short shelf life when it comes to the CPA offer lasting longer than a few months. Stick to proven winners!
Nothing is more disappointing to a marketer to devote all kinds of time and energy trying to make money, only to discover that the product or service that they are offering suddenly is defunded and the CPA offer is withdrawn!
Before you can launch any successful CPA business, you need to understand that the name of the game is getting people to the landing page and getting them to join the CPA offer.
Each CPA offer is unique by the affiliate company that is promoting it. You should only join the best CPA offer companies that have a proven track record of paying people on time, as well as taking a majority of offers that are sustainable and continue to produce for their publishers.
Finally, you need to approach CPA offers as a full-time business by utilizing support websites that you can create which will not only drive traffic to your offers, but will also allow you to harvest e-mails and directly involve yourself with people that have questions about any of the offers. You will also do pre-selling in conjunction.
In our next section, we will discuss the exact steps that you need to set up an award-winning CPA business.
Since most marketers do not take the time to do this, they may get involved with CPA offers and make some money, but they fail to create a sustainable business.
The CPA CA$H Magnet is all about breaking the mold here.
Not only should you have the right information from top marketers who earn six-figure incomes and beyond, but you also need to believe in yourself and know that if other people can achieve success, so can you.
A way to also understand that success is about the correct mindset. Taking the time to think about and then work on the exact steps in this guide are what you should be accomplishing.
Nothing else will generate success unless you are following a roadmap that other people have done, that you believe in your mind that you are capable of achieving success and that you actually act upon the information in this guide.
Once you establish the parameters of success, is simply a matter of daily repetition of the steps below until money begins to flow.
You must expect success, attract success and then work on success each and every day. That is exactly what I did to build a six figure income and I have to tell you it's not as hard as you think.
I'm going to show you how to set all this up so that you will be making a full-time income as soon as possible.