marketing
plan • brand • execute
The BizzitPlanner
Creating a
Marketing Plan
That Will GROW Your
Small Business
Mark
izzit
eting Services for Small Business
Table of Contents
The BizzitPlanner
Introduction: The Bad News & The Good News .............................................3
Creating a Marketing
Who Is Bizzit Marketing?..................................................................................
Plan That Will Grow
6
Your Small Business
What is The BizzitPlanner? ...............................................................................7
The Big Picture
A: Your State of the Business Address, 1 Year From Today ......................................................10
B: Defining Your Delta: Quantifying What Needs to Change to Meet Your Goals ..................14
C: Weighing Out Your Widgets .................................................................................................17
Your Perfect Customer
Who is Your Perfect Customer? ................................................................................................21
Why Demographics are Virtually Worthless .............................................................................23
Creating Your Customer Survey ...............................................................................................25
Needs Are Good, But Wants Are Better
Isn’t a Taco a Taco? ..................................................................................................................31
Using Triggers to Discover “Wants” ...........................................................................................32
Engineering “Exceptional”............................................................................38
So, What Does Your Business Do? .................................................................43
Your Marketing Core: The WooMoo ..............................................................47
Telling Your Story
Your Turf .....................................................................................................................................52
Their Turf ....................................................................................................................................54
The Tools of Communication: Your Marketing Assets ..............................................................58
How Much Should You Spend on Marketing? .........................................................................59
Conclusion ....................................................................................................61
©2011 Bizzit Marketing,
a division of Atticus
Appendixes
Marketing Services, LLC.
A: Pros and Cons of Working with Agencies or Independent Freelancers ............................63
B: Sales and Marketing Books ..................................................................................................65
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