He started up the world's best-known direct sales company dealing in personal computers and peripherals.
Michael Dell…At the age of 12, he already earned $2,000 buying and selling stamps, and by the time he was 18, he was selling customized personal computers.
In 1985, he dropped out of his biology course at Austin University in Texas and started the now world famous Dell Computer Corporation.
Under his wing, the company has gone on to become one of the most powerful computer businesses in the world, re-defining the whole industry with its direct-sale approach and the outstanding customer support model it pioneered successfully.
Dell was one of the very first companies to market PCs by phone and subsequently to sell online using the world-wide-web.
The key to the success of Michael Dell’s business model is selling directly to customers. Dell eliminates the middleman by custom-building the IBM clones and selling them directly to consumers, thus reducing overhead costs and eliminating dealer mark-ups.
As a result, Dell’s customers know that they are getting a good deal relative to other computer sellers while at the same time Dell is making more profit per computer sale than any of its rivals. While also delivering their award winning customer support, continuing their quest for improving "the Customer Experience"
"Think about the customer, not the competition. Competitors represent your industry’s past, as, over the years, collective habits become ingrained. Customers are your future, representing new opportunities, ideas, and avenues for growth." Michael Dell
Michael Dell's net worth is in the billions.
Got Any Ideas From This?
Dell is a true salesman.
To find customers, he used Direct Marketing.
Why don’t you apply the same method to help sell your business?
Don't forget, that this company does not manufacture any components – it simply assembles them. Imagine that.
Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly.If you don't have the money or resources yet to create a computer, like Dell, you can at least learn to assemble one and then do the research on the outsourcing of the components, or you can use your newly acquired skills to provide a service to others.