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Special Report
"Facebooking Guide for Internet
Marketers"
by George Langer of
http://www.millionstrategy.com
Why Internet Marketers Should Use Facebook, How
It Can Help Grow Your Business And How To Get 500
Friends In 30 Days!
About This Report
You can use this report in any way you wish - on your website, to send to your list or give it to your friends etc. but it must remain intact in its exact current form.
George Langer
You can get a free e-mail course “How To Start Making Money Online In 5
Days” here: http://www.millionstrategy.com
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Contents
Introduction: Why Use Facebook?..................................................................................................2
Marketing tips and ideas for Facebook............................................................................................3
How to Register Your Facebook Account.......................................................................................4
How to Write an Attractive Profile..................................................................................................6
Adding Friends and Building Your Network..................................................................................7
How to Get More than 500 Friends in 30 Days...............................................................................9
How to Get Targeted Prospects from Facebook Advertisements..................................................10
Building Credibility with Facebook..............................................................................................12
How to Start a Group and Do Joint Ventures................................................................................14
How to create a business page on Facebook? ...............................................................................16
Business on Facebook....................................................................................................................17
Importance of creating a fan page on Facebook............................................................................19
Facebook helps the company in getting business..........................................................................20
Making money on Facebook..........................................................................................................21
Some No-No's on Facebook..........................................................................................................22
The Facebook Frenzy: To Join or Not to Join?.............................................................................23
Introduction: Why Use Facebook?
In marketing circles, there is a great deal of talk about Facebook.
Facebook is a social networking site that came quietly into the Internet scene in early 2004, when it was founded by Mark Zuckerberg. Mr.
Zuckerberg was stil a student at Harvard University at that time, and Facebook was geared towards col ege students only.
Within the Facebook interface, users are able to create their own profile, complete with personal data, professional data, and a picture. They are then able to add other users of Facebook to their circle of friends. They can add people they know or request to add complete strangers, therefore widening their network, or circle of friends.
Friends – or strangers soon to be friends – can be located with their email address, by region or city, by profession, by their school, or numerous other options. Once a person has joined your circle of friends, you can interact with them by sending them messages or leaving notes on their profile, which is essential y cal ed ‘writing on one’s wal .’
As stated, Facebook was initial y designed for use by col ege students –
first those attending Harvard, and later those attending other ivy league schools. A lot has changed in four years, and now anyone over the age of 13 can open a free account at Facebook and start interacting with By George Langer. You Can Get More Making Money Online Advice At
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others. Today, there are more than 80 mil ion people using Facebook.
Since Facebook has become open to non-col ege students, some of the most famous Internet Marketers, including John Reese, Mike Filsaime and Wil ie Crawford have found that the social networking site is more than just a way to connect with old friends and to meet new friends, it can also be used as a valuable marketing tool.
Internet Marketers around the world have found that Facebook al ows them to interact with people on a more personal level, which in turn builds even greater trust and stronger relationships with customers and potential customers. It has even been said that social networking, especial y through a site such as Facebook, is more effective than marketing to one’s opt-in list in many ways.
Facebook is no longer a ‘little known secret.’ It’s been blown wide open, and it is essential that you start using it and including social networking in your Internet Marketing endeavors – just as the most influential Internet Marketers are already doing.
Marketing tips and ideas for Facebook
When the 90’s introduced Friendster, it turned out to be one of the most popular things. A lot of people had an account here and almost anyone could create one here. This was an innovative and unique way of staying connected with friends. And since it is in the World Wide Web, it is easily accessible by people around the world. However, as they say that al good things have to come to an end. But the loss of one such website led to the creation of Facebook.
People forgot other social networking websites with the advent of Facebook. This is actual y a very sophisticated mechanism of networking and advertising. Over here you can get connected with many business minded people. They have seen the potential of this website as a marketing tool. Once you have friends and social contacts on your list, it becomes very easy to increase and expand your business.
There are a lot of marketing gimmicks and tips that you can apply here.
For example, if you have the flexibility to add friends of your choice, you can avoid adding a business contact or friend to your list, by denying By George Langer. You Can Get More Making Money Online Advice At
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their request. Choosing your own friends here is a big advantage. The Facebook user gets a message from the individual who has sent the request to be added. If confirmed, they wil get the confirmation from the website. The message either invites such users to buy a certain product. For example, if the person you just added is a real estate agent then you can get their latest promotion.
It is quite simple and ethical to market your products on Facebook. As long as you are fol owing this etiquette and marketing tips, you are bound to get success here. The first factor to keep in mind is that you have to write a message to the individual added to your list for expanding or widening business contacts. So you should reply with a thank you and give them the time for introducing the particular range of products and services.
Like with other business advertising techniques, Facebook is against hard sel ing. There is no doubt that it can become irritating for a probable customer to get forced into buying products or investing in services that they are not interested in. Introduce yourself first if you plan to send messages to your customers.
A lot of marketing tips are listed on the website itself. The process begins with your profile status and this should be kept as sincere as possible.
Those who trust your product would be showing some levels of enthusiasm based on the info provided in the profile status. Don’t patronize yourself but let the product details do the trick for you.
How to Register Your Facebook Account
We’ve al had those experiences where signing up for a service –
especial y a free service – turns into a nightmare at the worst, or a headache at the least. You typical y have to wade through questions that have little to do with the service you are signing up for, and of course view countless offers in which you have no interest.
This is not something that you wil encounter when you sign up for a free account at Facebook. The entire process takes five to ten minutes, and few questions are asked. In fact, the only questions that are asked are those that are absolutely necessary for opening an account. It’s definitely By George Langer. You Can Get More Making Money Online Advice At
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a refreshing change, and here are the steps that you need to take to get started with your own free Facebook account:
1.
Go to www.facebook.com
2.
In the box where it says to ‘Sign up for a free account’, enter your name, email address, and password. Select whether you are male or female, and fil in your date of birth. You must use your ful name here. This wil not be shown on your profile. You must also enter your date of birth, so that Facebook can ensure that you are over the age of 13.
3.
Go to your email and open the confirmation email from Facebook.
You must click the link in the email to confirm your account or you wil not be able to activate your Facebok account.
4.
Once you’ve clicked the link in the confirmation email, you are good to go. You can login to Facebook, start setting up your profile and add friends to your list. There is a utility you can use to search your address book to see if any of your current friends are a member of Facebook.
That’s al there is to setting up your free Facebook account. The entire process takes less than ten minutes, although setting up your profile wil most likely take longer. The signup process, however is very easy and mostly self explanatory and it is just a matter of reading what By George Langer. You Can Get More Making Money Online Advice At
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information is being requested and fil ing that information into the incredibly short form to get started.
How to Write an Attractive Profile
Now that you are al signed up and confirmed as a Facebook user, you need to set up your profile. This is quite easy to do but it does require some thoughts. Because you are using Facebook to increase business and to connect with customers and business associates, it is essential that you use good business sense when setting up your Facebook profile.
Obviously, when fil ing in the blanks, you fil with care. For your screenname, as a business person, the best thing you can do is use your own name. Many people use their business name and if you want to do this, you might want to consider setting up a second account with your business name, then connect it to your personal Facebook account where you are using your real name.
People generaly don’t want to see ‘the business.’ Instead, they want to see the face behind the business – you.
With each blank that you fil in, remember that potential customers, current customers, and business associates wil be reading what you’ve written. It cannot be said enough – write with caution. You want to sound human and friendly but you don’t want to go overboard here. If anything else, answer questions in a way that gives you more credibility in your market.
While you may not see the extra applications that you can add to your Facebook profile in the beginning, it won’t take long before people start sending you applications for you to add. Again, use caution.
Since you are using your Facebook account for business purposes, you do not want to clutter your page up with a bunch of sil y applications that have no connection with your business. Furthermore, each application you add slows down the load time of your page and too many can also cost your credibility to decrease, which is something you definitely don’t want.
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When it comes to adding pictures, make sure you upload your professional photo. You may add photos that are more ‘casual’ as wel , so that readers can see that you real y are human and that you real y do have a life.
Final y, make sure that you include the website addresses for your business. But for your main URL, use the one that links to a page on your website where people can get more information about you, your experience, and other information that makes you an expert in your field.
When you are finished, have a few other people review your profile for you. Check it for spel ing and grammar errors. You might even consider comparing it to the profiles of other successful Internet Marketers just to be sure that you are on target – at the same time, however, make sure that it is unique.
Adding Friends and Building Your Network
There is nothing worse than logging into your Facebook account, clicking on your friends list, and seeing the words ‘you have no friends.’ That’s an assault to ones sense of self confidence and self worth! You’ve got to start adding friends as quickly as possible.
Start with the people that you already know. You want to get that friends list populated fast. You can use the Facebook feature that wil search your email accounts at Gmail (http://www.gmail.com), Hotmail
(http://www.msn.com), and AOL (http://www.aol.com).
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If it discovers some of your contacts are Facebook users, it wil give you the option to send those people a friends request.
From there, consider other social networking sites that you belong to and the friends that you have there – even if they are not in your email address book. Check to see if they have an account on Facebook. Write a message in NotePad so that you can copy and paste. It should be very short and to the point.
You may need a couple of different messages. One might say “I know you from such and such forum or social networking site and I would like to add you to my friends list here at Facebook.” Another might say “I realize that you do not know me personal y, but I see that we have xxx in common, so I would like to add you to my circle of friends.”
Look for people that you know from other social networking sites, social bookmarking sites, microblogging (Twitter, at http://www.twitter.com), forums, and even blogs that you commonly read, as wel as people who read your blog. Also consider adding other Internet Marketers, including marketers who are in the same niche that you are in.
From there, you can use the search features to find people in your general area as wel as people who have interests that are in common to yours. Just add them even if you’ve never had any contact with those people in any other online or offline venue. Look at the friends of your By George Langer. You Can Get More Making Money Online Advice At
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friends. This is an excel ent way to grow your network as wel – the thing that you have in common is the original friend.
Just remember that every person you add to your network is a potential customer, a customer, or a business associate, and you definitely want your network to grow as large as possible, as quickly as possible to get the most benefit from Facebook.
How to Get More than 500 Friends in 30 Days
If you don’t have friends added to your friends list, being a part of a social networking site is rather pointless. On Facebook, you can be average or you can be a super star. Obviously, since you are using Facebook for marketing or business purposes, you want to be a superstar. You can achieve that status in as little as 30 days, but it does take a time commitment on your part.
First you should note that if you have fewer than 200 friends on Facebook, this isn’t a bad thing. In fact, it’s an average thing. However, again, you want superstar status, so this won’t do for you.
Once you have 500 friends, you are considered to be popular, and people wil gravitate to you, and when you have between 800 and 1000
friends, you’re essential y a Facebook celebrity. Eventual y, that’s what you should be working towards, but for now, let’s concentrate on becoming popular, with 500 friends.
Do not use automated software that adds friends to your Facebook friends list. This defeats the purpose of social networking. Instead, do it the ‘hard way’. You wil come to realize that the hard way real y isn’t hard at al .
The first thing to do is to join al of the Internet Marketing groups that you can find. There are plenty of them out there. Each time you join a group, send a friend request to al members of that group.
Not al members wil accept the request, but the majority of them wil .
This can be a little time consuming, but it is wel worth the effort in the end. This should easily net you 200 to 300 friends. Try to add at least 30
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new friends each day, for the ful 30 days.
Once you’ve exhausted the IM groups, find other groups that are related to your business. For example, if you are in the personal development group, find those personal development groups, and start adding members as friends.
Use your existing website to get more friends, as wel as your blog. Post your Facebook badge on your website and blog. Make a blog post and invite your readers to add you as a friend on Facebook. If you twitter, tel your fol owers to add you on Facebook. If you have a mailing list, send out a note and invite them to join you on Facebook.
Again, it does take a concentrated effort on your part, but it is wel worth it in the end, and if you are dedicated, you absolutely wil have more than 500 friends in less than 30 days, and if you want that superstar celebrity status at Facebook, you can continue to add new friends for an additional 30 days to reach that goal.
How to Get Targeted Prospects from Facebook
Advertisements
Facebook al ows you to not only connect and find new friends and associates, it also al ows you to promote your business through various types of Facebook advertisements. These are not free advertisements, however it is very affordable.
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