The nature of Fire Sales requires the merchant to sell tons of valuable products for a rock bottom price. Therefore, they would want to provide as much value for the prospects as possible in order to guarantee a sale.
In order to maximize the value, the merchant either:
• Sources for products on his own
If you know about a fire sale going on, what you can do is to ASK the merchant if you can add your own product as a bonus. Normally, they will allow the buyers to download YOUR product by directing them to YOUR landing page!
This is pulled off within a limited time frame so the scarcity factor involved. Paid leads are also very valuable because they are highly targeted traffic. The fact that they are willing to pay money to buy Internet marketing products shows that they are serious about making money online.